Digital Gaming Expansion Will Unlock APAC And Global Markets

Key Takeaways

• Accelerating digital gaming revenues and strategic brand collaborations are broadening Hasbro's market reach and creating high-margin, recurring income streams.
  
• Enhanced operational efficiency and a focus on strong franchise IP are driving margin expansion, revenue diversification, and more stable long-term earnings.
  
• Heavy reliance on key franchises, digital expansions, and shifting licensing partnerships exposes Hasbro to operational, cost, and growth risks in an evolving and unpredictable market.

Catalysts

Operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.

• Rapidly growing cross-platform digital gaming and licensing revenue, exemplified by Wizards of the Coast (notably Magic: The Gathering's 23%+ YoY growth and MONOPOLY GO!), is expanding Hasbro's addressable market and recurring high-margin earnings streams, positioning the company to capitalize on the global rise of digital entertainment, which should drive outsized revenue and operating profit growth.
  
• Expansion into new demographic segments, international markets (especially in Japan and broader APAC), and age groups via strategic brand collaborations (Final Fantasy, Spider-Man, Sonic, etc.) for Magic: The Gathering is unlocking new growth channels and merchandise opportunities-supporting both top-line growth and improved revenue diversification.
  
• Heightened demand for nostalgia and collectibles among Millennials/Gen Z and the durability of key franchises (Magic: The Gathering, D&D, Transformers, etc.) are leading to high engagement, strong long-tail sales, and higher average transaction values, supporting ongoing margin expansion and predictable future cash flows.
  
• Cost rationalization, supply chain diversification, and SKU optimization (cutting low-margin or tariff-hit products) post-Entertainment One divestiture are enhancing operational efficiency and offsetting input cost headwinds-expected to structurally improve net margins and EBITDA over the next several years.
  
• Long-term industry consolidation and Hasbro's strengthened position as an IP-driven, multi-channel entertainment company increases pricing power and cross-licensing leverage, which should sustain higher gross margins and reduce volatility in earnings.

Hasbro Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Hasbro's revenue will grow by 4.7% annually over the next 3 years.
• Analysts assume that profit margins will increase from -13.4% today to 15.9% in 3 years time.
• Analysts expect earnings to reach $773.5 million (and earnings per share of $5.54) by about September 2028, up from $-568.3 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 20.3x on those 2028 earnings, up from -19.5x today. This future PE is lower than the current PE for the US Leisure industry at 23.9x.
• Analysts expect the number of shares outstanding to grow by 0.52% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.69%, as per the Simply Wall St company report.

Hasbro Future Earnings Per Share Growth

Risks

• Ongoing reliance on blockbuster franchises like MAGIC: THE GATHERING and large Universes Beyond sets exposes Hasbro to significant franchise concentration risk-if demand falters or franchise fatigue sets in, both revenue growth and earnings could be volatile and unpredictable.
  
• Declining sales and uncertain near-term outlook for Consumer Products, driven by retailer caution, delayed inventory builds, and shifting order patterns, signal sustained challenges in the traditional toy and game business, potentially weighing on total company revenue and profitability.
  
• Persistent exposure to tariffs (with around 50% of US toy and game volume sourced from China and Vietnam) creates continued cost volatility; even with diversification efforts, upcoming tariff headwinds and associated supply chain complications may erode net margins and threaten earnings consistency.
  
• Increasing dependence on licensing partnerships and third-party IP introduces recurring royalty expenses and complex relationships (notably for Wizard's digital and casino gaming initiatives), potentially squeezing net margins-especially if competition for strong licenses intensifies or licensing terms worsen.
  
• Execution risk in digital transformation and large-scale new product launches (such as AAA video games and premium digital storytelling projects) presents the potential for high development costs, mixed critical reception, or slower return on investment, all of which could compress future operating margins and limit Hasbro's revenue diversification.

Valuation

• The analysts have a consensus price target of $88.333 for Hasbro based on their expectations of its future earnings growth, profit margins and other risk factors.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $4.9 billion, earnings will come to $773.5 million, and it would be trading on a PE ratio of 20.3x, assuming you use a discount rate of 7.7%.
• Given the current share price of $79.03, the analyst price target of $88.33 is 10.5% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.