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Huddly OB:HDLY Stock Report

Last Price


Market Cap







02 Oct, 2022


Company Financials +
HDLY fundamental analysis
Snowflake Score
Future Growth5/6
Past Performance0/6
Financial Health6/6

HDLY Stock Overview

Huddly AS, a technology company, creates tools for team collaboration in Norway.

Huddly Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Huddly
Historical stock prices
Current Share Pricekr4.41
52 Week Highkr12.00
52 Week Lowkr4.26
1 Month Change-19.91%
3 Month Change-27.55%
1 Year Change-62.22%
3 Year Change67.81%
5 Year Changen/a
Change since IPO40.96%

Recent News & Updates

Sep 21
We're Interested To See How Huddly (OB:HDLY) Uses Its Cash Hoard To Grow

We're Interested To See How Huddly (OB:HDLY) Uses Its Cash Hoard To Grow

We can readily understand why investors are attracted to unprofitable companies. For example, although...

Shareholder Returns

HDLYNO CommunicationsNO Market

Return vs Industry: HDLY underperformed the Norwegian Communications industry which returned -20.7% over the past year.

Return vs Market: HDLY underperformed the Norwegian Market which returned -5.4% over the past year.

Price Volatility

Is HDLY's price volatile compared to industry and market?
HDLY volatility
HDLY Average Weekly Movement7.4%
Communications Industry Average Movement5.7%
Market Average Movement6.8%
10% most volatile stocks in NO Market11.2%
10% least volatile stocks in NO Market3.8%

Stable Share Price: HDLY is not significantly more volatile than the rest of Norwegian stocks over the past 3 months, typically moving +/- 7% a week.

Volatility Over Time: HDLY's weekly volatility (7%) has been stable over the past year.

About the Company

2013122Fredrik Woxen

Huddly AS, a technology company, creates tools for team collaboration in Norway. The company provides meeting room cameras under Huddly S1,Huddly L1,Huddly IQ, and Huddly GO names. It also provides whiteboard cameras under the Huddly Canvas name; and accessories, such as screen mounts, room, and extension cables.

Huddly Fundamentals Summary

How do Huddly's earnings and revenue compare to its market cap?
HDLY fundamental statistics
Market Capkr929.58m
Earnings (TTM)-kr76.09m
Revenue (TTM)kr409.55m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
HDLY income statement (TTM)
Cost of Revenuekr237.46m
Gross Profitkr172.09m
Other Expenseskr248.18m

Last Reported Earnings

Jun 30, 2022

Next Earnings Date

Nov 10, 2022

Earnings per share (EPS)-0.36
Gross Margin42.02%
Net Profit Margin-18.58%
Debt/Equity Ratio0.0%

How did HDLY perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is HDLY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HDLY?

Other financial metrics that can be useful for relative valuation.

HDLY key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.6x
Enterprise Value/EBITDA-7.7x
PEG Ration/a

Price to Sales Ratio vs Peers

How does HDLY's PS Ratio compare to its peers?

HDLY PS Ratio vs Peers
The above table shows the PS ratio for HDLY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average2.4x
NAPA Napatech
SMOP Smartoptics Group
STRO StrongPoint
AIRX Airthings
HDLY Huddly

Price-To-Sales vs Peers: HDLY is good value based on its Price-To-Sales Ratio (2.3x) compared to the peer average (2.4x).

Price to Earnings Ratio vs Industry

How does HDLY's PE Ratio compare vs other companies in the European Communications Industry?

Price-To-Sales vs Industry: HDLY is expensive based on its Price-To-Sales Ratio (2.3x) compared to the European Communications industry average (1.3x)

Price to Sales Ratio vs Fair Ratio

What is HDLY's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HDLY PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio2.3x
Fair PS Ratio2x

Price-To-Sales vs Fair Ratio: HDLY is expensive based on its Price-To-Sales Ratio (2.3x) compared to the estimated Fair Price-To-Sales Ratio (2x).

Share Price vs Fair Value

What is the Fair Price of HDLY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate HDLY's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate HDLY's fair value for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Huddly forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

Future Growth Score


Future Growth Score 5/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: HDLY is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.1%).

Earnings vs Market: HDLY is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: HDLY is expected to become profitable in the next 3 years.

Revenue vs Market: HDLY's revenue (27.1% per year) is forecast to grow faster than the Norwegian market (0.4% per year).

High Growth Revenue: HDLY's revenue (27.1% per year) is forecast to grow faster than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: HDLY's Return on Equity is forecast to be low in 3 years time (15.9%).

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Past Performance

How has Huddly performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: HDLY is currently unprofitable.

Growing Profit Margin: HDLY is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: HDLY is unprofitable, and losses have increased over the past 5 years at a rate of 35.2% per year.

Accelerating Growth: Unable to compare HDLY's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: HDLY is unprofitable, making it difficult to compare its past year earnings growth to the Communications industry (30.5%).

Return on Equity

High ROE: HDLY has a negative Return on Equity (-18.6%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Huddly's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: HDLY's short term assets (NOK415.7M) exceed its short term liabilities (NOK167.7M).

Long Term Liabilities: HDLY's short term assets (NOK415.7M) exceed its long term liabilities (NOK7.0M).

Debt to Equity History and Analysis

Debt Level: HDLY is debt free.

Reducing Debt: HDLY has not had any debt for past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: HDLY has sufficient cash runway for more than 3 years based on its current free cash flow.

Forecast Cash Runway: HDLY has sufficient cash runway for 1.7 years if free cash flow continues to grow at historical rates of 2.9% each year.

Discover healthy companies


What is Huddly current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Huddly Dividend Yield vs Market
How does Huddly dividend yield compare to the market?
SegmentDividend Yield
Company (Huddly)n/a
Market Bottom 25% (NO)3.8%
Market Top 25% (NO)8.0%
Industry Average (Communications)2.0%
Analyst forecast in 3 Years (Huddly)0%

Notable Dividend: Unable to evaluate HDLY's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate HDLY's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if HDLY's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if HDLY's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as HDLY has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Fredrik Woxen



Mr. Fredrik Alexander Woxen has been Chief Executive Officer of Huddly AS since February 1, 2022. He is a Co-founder and Board Member of StartupLab and served as its Managing Partner and Chief Executive Of...

Leadership Team

Experienced Management: HDLY's management team is not considered experienced ( 0.6 years average tenure), which suggests a new team.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: HDLY insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

OB:HDLY Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
23 Aug 22Buykr238,000Ragnar KjosIndividual40,000kr5.95
19 May 22Buykr92,550Cecilia OrheimIndividual15,000kr6.17
16 May 22Buykr252,000Ragnar KjosIndividual40,000kr6.30
16 May 22Buykr250,000Fredrik WoxenIndividual40,000kr6.25
08 Mar 22Buykr2,075,791Graham WilliamsIndividual300,000kr6.92

Ownership Breakdown

What is the ownership structure of HDLY?
Owner TypeNumber of SharesOwnership Percentage
Individual Insiders50,472,63123.9%
General Public51,949,51724.6%
Private Companies54,176,48725.7%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 70.82% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Graham Williams
21,744,655NOK95.8m0%no data
Mertoun Capital AS
13,845,471NOK61.0m0%no data
Staff Holding AS
9,066,000NOK39.9m0%no data
Stein Eriksen
7,970,928NOK35.1m0%no data
MP Pensjon
State Street Global Advisors, Inc.
6,712,511NOK29.6m-1.47%no data
Joh. Berenberg, Gossler & Co. KG, Asset Management Arm
Kolberg Motors As
6,628,000NOK29.2m0%no data
Rasmussengruppen AS
6,400,000NOK28.2m0%no data
BNY Mellon Asset Management
6,283,639NOK27.7m0%no data
Arctic Asset Management AS
Høylandet Byggutleie As
5,041,264NOK22.2m0%no data
AS Kassiopeia
4,950,000NOK21.8m0%no data
DNB Asset Management AS
Per Kare Kogstad
4,042,080NOK17.8m0%no data
Skandinaviska Enskilda Banken AB, Private Banking, Investment Banking, and Insurance Arm
Kristian Kolberg
3,917,000NOK17.3m0%no data
Northern Trust Global Investments
3,500,000NOK15.4m0%no data
Chelverton Asset Management Limited
Kor Invest AS
3,244,920NOK14.3m0%no data
Jan Korneliussen
3,216,832NOK14.2m0%no data
Tveco As
3,000,000NOK13.2m0%no data
JPMorgan Chase & Co, Private Banking and Investment Banking Investments
2,952,398NOK13.0m0%no data
Eamonn Edward Shaw
2,627,300NOK11.6m0%no data
Håvard Alstad
2,560,000NOK11.3m0%no data

Company Information

Huddly AS's employee growth, exchange listings and data sources

Key Information

  • Name: Huddly AS
  • Ticker: HDLY
  • Exchange: OB
  • Founded: 2013
  • Industry: Communications Equipment
  • Sector: Tech
  • Implied Market Cap: kr929.578m
  • Shares outstanding: 211.03m
  • Website:

Number of Employees


  • Huddly AS
  • Karenslyst Allé 51
  • Oslo
  • Oslo
  • 279
  • Norway


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HDLYOB (Oslo Bors)YesCommon SharesNONOKApr 2018
14BDB (Deutsche Boerse AG)YesCommon SharesDEEURApr 2018
HUDL.FOTCPK (Pink Sheets LLC)YesCommon SharesUSUSDApr 2018

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/10/02 00:00
End of Day Share Price2022/09/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.