Sampo (HLSE:SAMPO): Exploring Valuation After a Year of Strong Shareholder Returns

Simply Wall St

Sampo Oyj (HLSE:SAMPO) has seen steady movement lately, sparking some interest from investors curious about its position in the Finnish insurance market. The stock dipped slightly over the past day, but has been broadly positive this year.

See our latest analysis for Sampo Oyj.

Despite a modest pullback in the last day, Sampo Oyj’s share price has gained over 24% year-to-date and delivered a total shareholder return of 101% over the past five years. That kind of sustained momentum suggests investors see both resilience and growth potential on the horizon.

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With Sampo posting strong long-term returns while trading just below analyst targets, the question remains: is there untapped value here, or has the market already factored in all the potential upside for investors?

Most Popular Narrative: 2.7% Undervalued

Sampo Oyj's current share price is only marginally below its narrative fair value, which suggests analysts believe there is still a sliver of upside left. This sets the stage for a deeper look at what underpins the consensus forecast.

Ongoing investments in digital distribution, automation, and analytics are driving margin expansion through improved underwriting quality, lower cost ratios, and enhanced claims management. These factors support higher net margins and bottom-line earnings.

Read the complete narrative.

Want to know what earnings growth and profit projections were bold enough to support that narrow fair value premium? The narrative builds on ambitious digital transformation plans and surging operational leverage. Intrigued by which financial forecasts are shaping analyst conviction? Dive in to reveal the critical numbers that could swing Sampo's valuation.

Result: Fair Value of €10.15 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, heavy reliance on Nordic markets and rising competition from digital-first insurers could challenge Sampo Oyj's expected growth and profitability in the years ahead.

Find out about the key risks to this Sampo Oyj narrative.

Another View: Multiples Tell a Different Story

While analysts see a fair value slightly above today's price, the current price-to-earnings ratio is 21.9 times, which is significantly higher than the European insurance industry average of 12.8 times and also above peers at 13.9 times. Meanwhile, the fair ratio points to 23.6 times, suggesting that the share price could be justified if growth accelerates. Does this premium signal confidence about future prospects, or is there a valuation risk lurking just below the surface?

See what the numbers say about this price — find out in our valuation breakdown.

HLSE:SAMPO PE Ratio as at Oct 2025

Build Your Own Sampo Oyj Narrative

If you’d rather dig into the numbers and draw your own conclusions, you can easily shape a personalized narrative in just a few minutes. Do it your way

A great starting point for your Sampo Oyj research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Sampo Oyj might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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