PUMA (PUM) Stock Overview
Engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
PUM Community Fair Values
Create NarrativeSee what 82 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
PUMA SE Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €26.80 |
| 52 Week High | €30.31 |
| 52 Week Low | €15.30 |
| Beta | 1.01 |
| 1 Month Change | -7.81% |
| 3 Month Change | 24.19% |
| 1 Year Change | 17.70% |
| 3 Year Change | -51.38% |
| 5 Year Change | -73.57% |
| Change since IPO | 2,635.95% |
Recent News & Updates
Recent updates
Narrative Update • Jun 26
PUM: Anta China Partnership Will Shape Future Balance Of Opportunity And Risk
The analyst price target for Puma has been revised higher, with fair value moving from €26.56 to €29.36 as analysts point to Anta Sports' stake and potential growth opportunities in Greater China as key drivers for the updated assumptions on revenue growth, profit margins, and future P/E. Analyst Commentary Recent research on Puma highlights a clear divide in how analysts view the risk and reward trade off, with several bullish reports focused on Greater China growth potential after the Anta Sports stake, and at least one more cautious view pointing to valuation and expectations around execution.New Narrative • Mar 29
Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile
Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?
New Narrative • Mar 14
Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power
Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?
New Narrative • Feb 28
Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery
Catalysts About PUMA PUMA designs, manufactures and sells sportswear, footwear and accessories for performance and sport-inspired lifestyle customers worldwide. What are the underlying business or industry changes driving this perspective?Analysis Article • Jan 05
Should You Investigate PUMA SE (ETR:PUM) At €22.40?
PUMA SE ( ETR:PUM ), is not the largest company out there, but it led the XTRA gainers with a relatively large price...Analysis Article • Nov 08
PUMA SE (ETR:PUM) May Have Run Too Fast Too Soon With Recent 29% Price Plummet
PUMA SE ( ETR:PUM ) shares have had a horrible month, losing 29% after a relatively good period beforehand. For any...Analysis Article • Nov 03
Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report
It's been a sad week for PUMA SE ( ETR:PUM ), who've watched their investment drop 16% to €18.42 in the week since the...Analysis Article • Oct 21
These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Sep 04
Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)
Key Insights PUMA's estimated fair value is €22.27 based on 2 Stage Free Cash Flow to Equity PUMA's €19.94 share price...Analysis Article • Jul 10
These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jun 27
Why PUMA SE (ETR:PUM) Could Be Worth Watching
While PUMA SE ( ETR:PUM ) might not have the largest market cap around , it led the XTRA gainers with a relatively...Analysis Article • May 25
The Returns At PUMA (ETR:PUM) Aren't Growing
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • May 10
PUMA SE (ETR:PUM) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
PUMA SE ( ETR:PUM ) shareholders are probably feeling a little disappointed, since its shares fell 2.1% to €22.57 in...Analysis Article • May 09
Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)
Key Insights PUMA's estimated fair value is €27.42 based on 2 Stage Free Cash Flow to Equity Current share price of...Analysis Article • May 09
There's No Escaping PUMA SE's (ETR:PUM) Muted Earnings Despite A 29% Share Price Rise
Those holding PUMA SE ( ETR:PUM ) shares would be relieved that the share price has rebounded 29% in the last thirty...Analysis Article • Apr 09
PUMA (ETR:PUM) Has Announced That Its Dividend Will Be Reduced To €0.61
PUMA SE's ( ETR:PUM ) dividend is being reduced from last year's payment covering the same period to €0.61 on the 26th...Analysis Article • Mar 15
The Market Doesn't Like What It Sees From PUMA SE's (ETR:PUM) Earnings Yet As Shares Tumble 26%
Unfortunately for some shareholders, the PUMA SE ( ETR:PUM ) share price has dived 26% in the last thirty days...Analysis Article • Mar 11
When Should You Buy PUMA SE (ETR:PUM)?
PUMA SE ( ETR:PUM ), might not be a large cap stock, but it saw significant share price movement during recent months...Analysis Article • Feb 08
We Think PUMA (ETR:PUM) Can Stay On Top Of Its Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Jan 24
Investors Give PUMA SE (ETR:PUM) Shares A 28% Hiding
PUMA SE ( ETR:PUM ) shareholders that were waiting for something to happen have been dealt a blow with a 28% share...Analysis Article • Dec 27
Returns On Capital At PUMA (ETR:PUM) Have Hit The Brakes
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Nov 24
At €43.83, Is It Time To Put PUMA SE (ETR:PUM) On Your Watch List?
PUMA SE ( ETR:PUM ), is not the largest company out there, but it led the XTRA gainers with a relatively large price...Analysis Article • Nov 10
Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report
PUMA SE ( ETR:PUM ) just released its latest quarterly report and things are not looking great. PUMA missed analyst...Analysis Article • Nov 08
PUMA SE's (ETR:PUM) P/E Is Still On The Mark Following 27% Share Price Bounce
PUMA SE ( ETR:PUM ) shareholders have had their patience rewarded with a 27% share price jump in the last month...Analysis Article • Oct 21
Here's Why PUMA (ETR:PUM) Can Manage Its Debt Responsibly
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Analysis Article • Sep 23
Is PUMA SE (ETR:PUM) Trading At A 36% Discount?
Key Insights PUMA's estimated fair value is €55.12 based on 2 Stage Free Cash Flow to Equity PUMA is estimated to be...Analysis Article • Sep 10
PUMA SE's (ETR:PUM) Share Price Matching Investor Opinion
When close to half the companies in Germany have price-to-earnings ratios (or "P/E's") below 16x, you may consider PUMA...Analysis Article • Aug 25
Should You Think About Buying PUMA SE (ETR:PUM) Now?
PUMA SE ( ETR:PUM ), might not be a large cap stock, but it saw significant share price movement during recent months...Analysis Article • Aug 12
PUMA SE Just Missed Earnings - But Analysts Have Updated Their Models
It's been a sad week for PUMA SE ( ETR:PUM ), who've watched their investment drop 20% to €34.91 in the week since the...Analysis Article • Jul 24
PUMA (ETR:PUM) Hasn't Managed To Accelerate Its Returns
What trends should we look for it we want to identify stocks that can multiply in value over the long term? One common...Analysis Article • Jun 10
Calculating The Fair Value Of PUMA SE (ETR:PUM)
Key Insights PUMA's estimated fair value is €42.15 based on 2 Stage Free Cash Flow to Equity Current share price of...Analysis Article • May 26
Is Now The Time To Look At Buying PUMA SE (ETR:PUM)?
While PUMA SE ( ETR:PUM ) might not have the largest market cap around , it saw a significant share price rise of 22...Analysis Article • May 12
PUMA SE's (ETR:PUM) 26% Jump Shows Its Popularity With Investors
The PUMA SE ( ETR:PUM ) share price has done very well over the last month, posting an excellent gain of 26%. While...Analysis Article • May 08
These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Reasonably Well
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Apr 25
PUMA (ETR:PUM) Is Due To Pay A Dividend Of €0.82
The board of PUMA SE ( ETR:PUM ) has announced that it will pay a dividend of €0.82 per share on the 27th of May. Based...Shareholder Returns
| PUM | DE Luxury | DE Market | |
|---|---|---|---|
| 7D | -5.1% | 2.3% | -1.7% |
| 1Y | 17.7% | -6.2% | -0.6% |
Return vs Industry: PUM exceeded the German Luxury industry which returned -6.2% over the past year.
Return vs Market: PUM exceeded the German Market which returned -0.6% over the past year.
Price Volatility
| PUM volatility | |
|---|---|
| PUM Average Weekly Movement | 6.2% |
| Luxury Industry Average Movement | 5.0% |
| Market Average Movement | 5.7% |
| 10% most volatile stocks in DE Market | 13.4% |
| 10% least volatile stocks in DE Market | 2.8% |
Stable Share Price: PUM has not had significant price volatility in the past 3 months compared to the German market.
Volatility Over Time: PUM's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1919 | 20,000 | Arthur Hoeld | www.about.puma.com |
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories.
PUMA SE Fundamentals Summary
| PUM fundamental statistics | |
|---|---|
| Market cap | €3.95b |
| Earnings (TTM) | -€637.40m |
| Revenue (TTM) | €7.17b |
0.6x
P/S Ratio-6.2x
P/E RatioIs PUM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PUM income statement (TTM) | |
|---|---|
| Revenue | €7.17b |
| Cost of Revenue | €3.94b |
| Gross Profit | €3.23b |
| Other Expenses | €3.87b |
| Earnings | -€637.40m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Jul 31, 2026
| Earnings per share (EPS) | -4.33 |
| Gross Margin | 45.05% |
| Net Profit Margin | -8.89% |
| Debt/Equity Ratio | 89.8% |
How did PUM perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/28 01:55 |
| End of Day Share Price | 2026/06/26 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PUMA SE is covered by 38 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Alejandro Conde Fraisoli | Banco Santander |
| Licong Liu | Barclays |