PUMA SE

XTRA:PUM Stock Report

Market Cap: €3.9b

PUMA Management

Management criteria checks 1/4

We currently do not have sufficient information about the CEO.

Key information

Arthur Hoeld

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenureless than a year
CEO ownershipn/a
Management average tenure1.1yrs
Board average tenure7.1yrs

Recent management updates

Recent updates

New Narrative Mar 29

Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile

Catalysts About PUMA PUMA is a global sports brand focused on performance footwear, apparel and accessories sold through wholesale and direct to consumer channels. What are the underlying business or industry changes driving this perspective?
New Narrative Mar 14

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

Catalysts About PUMA PUMA designs, develops and sells athletic and sportstyle footwear, apparel and accessories worldwide. What are the underlying business or industry changes driving this perspective?
New Narrative Feb 28

Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery

Catalysts About PUMA PUMA designs, manufactures and sells sportswear, footwear and accessories for performance and sport-inspired lifestyle customers worldwide. What are the underlying business or industry changes driving this perspective?
Analysis Article Jan 05

Should You Investigate PUMA SE (ETR:PUM) At €22.40?

PUMA SE ( ETR:PUM ), is not the largest company out there, but it led the XTRA gainers with a relatively large price...
Analysis Article Nov 08

PUMA SE (ETR:PUM) May Have Run Too Fast Too Soon With Recent 29% Price Plummet

PUMA SE ( ETR:PUM ) shares have had a horrible month, losing 29% after a relatively good period beforehand. For any...
Analysis Article Nov 03

Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report

It's been a sad week for PUMA SE ( ETR:PUM ), who've watched their investment drop 16% to €18.42 in the week since the...
Analysis Article Oct 21

These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Sep 04

Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)

Key Insights PUMA's estimated fair value is €22.27 based on 2 Stage Free Cash Flow to Equity PUMA's €19.94 share price...
Analysis Article Jul 10

These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Extensively

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Jun 27

Why PUMA SE (ETR:PUM) Could Be Worth Watching

While PUMA SE ( ETR:PUM ) might not have the largest market cap around , it led the XTRA gainers with a relatively...
Analysis Article May 25

The Returns At PUMA (ETR:PUM) Aren't Growing

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Analysis Article May 10

PUMA SE (ETR:PUM) First-Quarter Results: Here's What Analysts Are Forecasting For This Year

PUMA SE ( ETR:PUM ) shareholders are probably feeling a little disappointed, since its shares fell 2.1% to €22.57 in...
Analysis Article May 09

Estimating The Intrinsic Value Of PUMA SE (ETR:PUM)

Key Insights PUMA's estimated fair value is €27.42 based on 2 Stage Free Cash Flow to Equity Current share price of...
Analysis Article May 09

There's No Escaping PUMA SE's (ETR:PUM) Muted Earnings Despite A 29% Share Price Rise

Those holding PUMA SE ( ETR:PUM ) shares would be relieved that the share price has rebounded 29% in the last thirty...
Analysis Article Apr 09

PUMA (ETR:PUM) Has Announced That Its Dividend Will Be Reduced To €0.61

PUMA SE's ( ETR:PUM ) dividend is being reduced from last year's payment covering the same period to €0.61 on the 26th...
Analysis Article Mar 15

The Market Doesn't Like What It Sees From PUMA SE's (ETR:PUM) Earnings Yet As Shares Tumble 26%

Unfortunately for some shareholders, the PUMA SE ( ETR:PUM ) share price has dived 26% in the last thirty days...
Analysis Article Mar 11

When Should You Buy PUMA SE (ETR:PUM)?

PUMA SE ( ETR:PUM ), might not be a large cap stock, but it saw significant share price movement during recent months...
Analysis Article Feb 08

We Think PUMA (ETR:PUM) Can Stay On Top Of Its Debt

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Jan 24

Investors Give PUMA SE (ETR:PUM) Shares A 28% Hiding

PUMA SE ( ETR:PUM ) shareholders that were waiting for something to happen have been dealt a blow with a 28% share...
Analysis Article Dec 27

Returns On Capital At PUMA (ETR:PUM) Have Hit The Brakes

There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...
Analysis Article Nov 24

At €43.83, Is It Time To Put PUMA SE (ETR:PUM) On Your Watch List?

PUMA SE ( ETR:PUM ), is not the largest company out there, but it led the XTRA gainers with a relatively large price...
Analysis Article Nov 10

Analysts Have Made A Financial Statement On PUMA SE's (ETR:PUM) Third-Quarter Report

PUMA SE ( ETR:PUM ) just released its latest quarterly report and things are not looking great. PUMA missed analyst...
Analysis Article Nov 08

PUMA SE's (ETR:PUM) P/E Is Still On The Mark Following 27% Share Price Bounce

PUMA SE ( ETR:PUM ) shareholders have had their patience rewarded with a 27% share price jump in the last month...
Analysis Article Oct 21

Here's Why PUMA (ETR:PUM) Can Manage Its Debt Responsibly

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...
Analysis Article Sep 23

Is PUMA SE (ETR:PUM) Trading At A 36% Discount?

Key Insights PUMA's estimated fair value is €55.12 based on 2 Stage Free Cash Flow to Equity PUMA is estimated to be...
Analysis Article Sep 10

PUMA SE's (ETR:PUM) Share Price Matching Investor Opinion

When close to half the companies in Germany have price-to-earnings ratios (or "P/E's") below 16x, you may consider PUMA...
Analysis Article Aug 25

Should You Think About Buying PUMA SE (ETR:PUM) Now?

PUMA SE ( ETR:PUM ), might not be a large cap stock, but it saw significant share price movement during recent months...
Analysis Article Aug 12

PUMA SE Just Missed Earnings - But Analysts Have Updated Their Models

It's been a sad week for PUMA SE ( ETR:PUM ), who've watched their investment drop 20% to €34.91 in the week since the...
Analysis Article Jul 24

PUMA (ETR:PUM) Hasn't Managed To Accelerate Its Returns

What trends should we look for it we want to identify stocks that can multiply in value over the long term? One common...
Analysis Article Jun 10

Calculating The Fair Value Of PUMA SE (ETR:PUM)

Key Insights PUMA's estimated fair value is €42.15 based on 2 Stage Free Cash Flow to Equity Current share price of...
Analysis Article May 26

Is Now The Time To Look At Buying PUMA SE (ETR:PUM)?

While PUMA SE ( ETR:PUM ) might not have the largest market cap around , it saw a significant share price rise of 22...
Analysis Article May 12

PUMA SE's (ETR:PUM) 26% Jump Shows Its Popularity With Investors

The PUMA SE ( ETR:PUM ) share price has done very well over the last month, posting an excellent gain of 26%. While...
Analysis Article May 08

These 4 Measures Indicate That PUMA (ETR:PUM) Is Using Debt Reasonably Well

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Apr 25

PUMA (ETR:PUM) Is Due To Pay A Dividend Of €0.82

The board of PUMA SE ( ETR:PUM ) has announced that it will pay a dividend of €0.82 per share on the 27th of May. Based...
Analysis Article Apr 10

PUMA (ETR:PUM) Hasn't Managed To Accelerate Its Returns

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...
Analysis Article Mar 27

PUMA SE's (ETR:PUM) P/E Still Appears To Be Reasonable

When close to half the companies in Germany have price-to-earnings ratios (or "P/E's") below 16x, you may consider PUMA...
Analysis Article Mar 01

Analysts Are Updating Their PUMA SE (ETR:PUM) Estimates After Its Full-Year Results

Last week saw the newest annual earnings release from PUMA SE ( ETR:PUM ), an important milestone in the company's...

CEO

Arthur Hoeld (56 yo)

less than a year
Tenure

Mr. Arthur Hoeld is CEO & Chairman of Management Board of PUMA SE from July 1, 2025. Mr. Hoeld was an executive board member of Adidas responsible for global sales until October 2024. He is a sports fanati...


Leadership Team

NamePositionTenureCompensationOwnership
Maria Valdes
Chief Brand Officer & Member of Management Board3.3yrs€1.10mno data
Markus Neubrand
Executive Officerless than a year€288.02kno data
Arthur Hoeld
CEO & Chairman of Management Boardless than a yearno datano data
Mark Langer
CFO & Member of Management Boardno datano datano data
Matthias Baeumer
Chief Commercial Officer & Member of Management Board1.1yrsno datano data
Andreas Hubert
COO & Member of Management Boardless than a yearno datano data
Gottfried Hoppe
Director of Investor Relations & Finance Strategyno datano datano data
Raliza Koleva
Chief Compliance Officer8.9yrsno datano data
Kerstin Neuber
Senior Director Of Corporate Communicationsno datano datano data
Johan-Philip Kuhlo
Managing Director of GCC1.7yrsno datano data
Smita Balram
Head of Corporate Communications for India Business4.6yrsno datano data
Veronique Rochet
Senior Director of Sustainabilityno datano datano data
1.1yrs
Average Tenure
50yo
Average Age

Experienced Management: PUM's management team is not considered experienced ( 1.1 years average tenure), which suggests a new team.


Board Members

NamePositionTenureCompensationOwnership
Jean-Marc Duplaix
Independent Deputy Chair of the Supervisory Board3yrs€81.67kno data
Heloise Temple-Boyer
Independent Chair of Supervisory Board7.1yrs€126.67kno data
Bernd Illig
Employee Representative Member of Supervisory Board7.8yrs€57.92kno data
Martin Koeppel
Employee Representative Member of Supervisory Board14.8yrs€60.00kno data
Roland Krueger
Independent Member of the Supervisory Board2yrs€35.00kno data
Fiona Oly
Independent Member of Supervisory Board7.1yrs€66.67kno data
Harsh Saini
Independent Member of the Supervisory Board2yrs€35.00kno data
7.1yrs
Average Tenure
53.5yo
Average Age

Experienced Board: PUM's board of directors are considered experienced (7.1 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/20 09:13
End of Day Share Price 2026/05/20 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

PUMA SE is covered by 37 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Julian EasthopeBarclays
Licong LiuBarclays