Hugo Boss Past Earnings Performance
Past criteria checks 4/6
Hugo Boss has been growing earnings at an average annual rate of 32.7%, while the Luxury industry saw earnings growing at 23.5% annually. Revenues have been growing at an average rate of 13.9% per year. Hugo Boss's return on equity is 16.6%, and it has net margins of 5.8%.
Key information
32.72%
Earnings growth rate
32.71%
EPS growth rate
| Luxury Industry Growth | 7.70% |
| Revenue growth rate | 13.92% |
| Return on equity | 16.65% |
| Net Margin | 5.84% |
| Next Earnings Update | 05 May 2026 |
Recent past performance updates
Recent updates
BOSS: Future Returns Will Likely Soften As Execution Risks Cap Upside Potential
Narrative Update on Hugo Boss The analyst price target range for Hugo Boss has been adjusted modestly higher into the high €30s to low €40s, as analysts refine their views on growth, margins and P/E assumptions. This is reflected in several recent target moves including Deutsche Bank at €42, Citi at €39.50 and Morgan Stanley at €39.
BOSS: Share Buyback And Margin Resilience Will Support Future Earnings Multiple
The analyst price target for Hugo Boss has edged down by about €1 to €39, as analysts factor in a higher discount rate and softer revenue growth assumptions, while keeping profit margin and future P/E expectations broadly steady. Analyst Commentary Recent Street research around Hugo Boss has focused on fine tuning price targets rather than making big calls on earnings quality or balance sheet risk.BOSS: Future Returns Will Likely Weaken As Margin Risks Intensify
Analysts have trimmed the Hugo Boss fair value estimate by €1 to €28, reflecting slightly softer margin assumptions. At the same time, recent price target adjustments from major banks highlight a mixed but engaged research backdrop around the shares.
BOSS: Future Execution On Branding And Margins Will Drive Re Rating Potential
Hugo Boss's analyst fair value estimate has edged up from €53.56 to €54.23, as analysts lift price targets into the €39 to €42 range, while reflecting slightly lower revenue growth assumptions, a modestly higher profit margin outlook, and a small adjustment to the P/E multiple used. Analyst Commentary Recent Street research shows a cluster of price targets for Hugo Boss in the €39 to €42 range, with ratings framed around Neutral, Hold, or Equal Weight.BOSS: Execution On Branding And Margins Will Support Future Upside
Narrative Update The analyst price target for Hugo Boss has been trimmed slightly, with fair value moving from about €53.71 to €53.56 as analysts factor in a higher discount rate, modestly adjusted revenue growth assumptions, a small tweak to profit margins, and a lower future P/E multiple. Analyst Commentary Recent research opinion on Hugo Boss has been mixed, with some cautious views offset by more constructive takes from bullish analysts who see room for execution upside and improved shareholder returns over time.BOSS: Future Returns Will Likely Weaken As Discount Rate And P/E Reset
Analysts have trimmed their Hugo Boss price target to €29.00. This reflects slightly higher discount rate assumptions and modestly softer expectations for revenue growth, profit margins, and future P/E, in line with recent cautious Street commentary including the downgrade at RBC Capital.BOSS: Future Returns Will Likely Struggle As P/E Expectations Reset
Analysts have trimmed their price targets on Hugo Boss, with moves such as Citi's cut to €38.70 from €40 reflecting updated views on discount rates, revenue expectations, margins, and future P/E assumptions. Analyst Commentary Bearish analysts are signaling a more cautious stance on Hugo Boss, with recent research pointing to a mix of valuation questions and execution risks that could weigh on sentiment.BOSS: Higher P/E Confidence Will Support Future Upside Despite Cautious Assumptions
The analyst price target for Hugo Boss has been adjusted to €38.70 from €40, as analysts incorporate slightly higher discount rates along with modest revisions to assumptions on fair value, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Analysts are fine tuning their views on Hugo Boss, with the latest move being a reduction in the stated price target to €38.70 from €40 while keeping a Neutral stance.BOSS: Higher Future P/E Assumptions Will Support Upside Potential
Narrative Update: Hugo Boss The analyst price target for Hugo Boss has been trimmed by €1.30 to €38.70, as analysts factor in updated assumptions for fair value, discount rate, revenue growth, profit margins, and a higher future P/E multiple. Analyst Commentary Recent commentary points to a more balanced stance on Hugo Boss, with the reduced price target to €38.70 framed as a recalibration of valuation assumptions rather than a clear shift in sentiment.Hugo Boss (ETR:BOSS) Is Looking To Continue Growing Its Returns On Capital
Dec 21
BOSS: Future Earnings Will Likely Struggle With Slowing Revenue Momentum
Analysts have trimmed their fair value estimate for Hugo Boss to EUR 29.00 from EUR 34.00, reflecting lowered revenue growth expectations, a slightly higher discount rate, modestly weaker profit margins, and a higher assumed future P E multiple in line with recent target cuts from the Street. Analyst Commentary Recent target reductions from bearish analysts underscore a more cautious stance on Hugo Boss, with downside risks increasingly framed around execution challenges and slower top line growth.BOSS: Motorsports Partnership Will Support Future Premium Earnings Multiple Upside
The analyst price target for Hugo Boss has been reduced by approximately EUR 3.50, as analysts factor in slower expected revenue growth, slightly lower profit margins, and a higher required return, partly offset by a higher assumed future earnings multiple. Analyst Commentary Recent Street research reflects a more cautious stance on Hugo Boss, with modest reductions in price targets that nonetheless remain above current levels, indicating limited but still positive upside potential.Is It Time To Consider Buying Hugo Boss AG (ETR:BOSS)?
Nov 28Here's What Analysts Are Forecasting For Hugo Boss AG (ETR:BOSS) After Its Third-Quarter Results
Nov 07Here's Why Hugo Boss (ETR:BOSS) Can Manage Its Debt Responsibly
Sep 29Returns At Hugo Boss (ETR:BOSS) Are On The Way Up
Sep 12Little Excitement Around Hugo Boss AG's (ETR:BOSS) Earnings
Aug 25Hugo Boss AG (ETR:BOSS) Just Released Its Half-Year Earnings: Here's What Analysts Think
Aug 07When Should You Buy Hugo Boss AG (ETR:BOSS)?
Jul 24Investors Met With Slowing Returns on Capital At Hugo Boss (ETR:BOSS)
Jun 13Is Hugo Boss (ETR:BOSS) A Risky Investment?
May 26Insufficient Growth At Hugo Boss AG (ETR:BOSS) Hampers Share Price
Apr 07Hugo Boss' (ETR:BOSS) Conservative Accounting Might Explain Soft Earnings
Mar 20Hugo Boss (ETR:BOSS) Is Paying Out A Larger Dividend Than Last Year
Mar 19Hugo Boss AG's (ETR:BOSS) Intrinsic Value Is Potentially 35% Above Its Share Price
Mar 13Should You Investigate Hugo Boss AG (ETR:BOSS) At €45.40?
Feb 27Returns On Capital At Hugo Boss (ETR:BOSS) Have Hit The Brakes
Feb 14
SELECTED BY BECKHAM Will Deepen Customer Engagement In Future Quarters
Enhanced brand attractiveness and digital commerce strategies are expected to drive future revenue growth and deepen customer loyalty.These 4 Measures Indicate That Hugo Boss (ETR:BOSS) Is Using Debt Extensively
Jan 04Lacklustre Performance Is Driving Hugo Boss AG's (ETR:BOSS) 26% Price Drop
Dec 01Are Investors Undervaluing Hugo Boss AG (ETR:BOSS) By 32%?
Nov 22We Think Hugo Boss (ETR:BOSS) Can Stay On Top Of Its Debt
Jul 15Hugo Boss (ETR:BOSS) Will Be Hoping To Turn Its Returns On Capital Around
May 20Hugo Boss (ETR:BOSS) Has A Pretty Healthy Balance Sheet
May 02Is Now The Time To Look At Buying Hugo Boss AG (ETR:BOSS)?
Apr 14Hugo Boss (ETR:BOSS) Will Want To Turn Around Its Return Trends
Feb 15Revenue & Expenses Breakdown
Revenue & Expenses Breakdown
How Hugo Boss makes and spends money. Based on latest reported earnings, on an LTM basis.
Earnings and Revenue History
| Date | Revenue | Earnings | G+A Expenses | R&D Expenses |
|---|---|---|---|---|
| 31 Dec 25 | 4,270 | 249 | 2,197 | 0 |
| 30 Sep 25 | 4,238 | 224 | 2,254 | 0 |
| 30 Jun 25 | 4,278 | 220 | 2,269 | 0 |
| 31 Mar 25 | 4,292 | 210 | 2,286 | 0 |
| 31 Dec 24 | 4,307 | 213 | 2,243 | 0 |
| 30 Sep 24 | 4,234 | 215 | 2,241 | 0 |
| 30 Jun 24 | 4,233 | 223 | 2,236 | 0 |
| 31 Mar 24 | 4,243 | 261 | 2,189 | 0 |
| 31 Dec 23 | 4,197 | 258 | 2,163 | 0 |
| 30 Sep 23 | 4,089 | 243 | 2,093 | 0 |
| 30 Jun 23 | 3,994 | 237 | 2,047 | 0 |
| 31 Mar 23 | 3,847 | 220 | 1,987 | 0 |
| 31 Dec 22 | 3,651 | 209 | 1,895 | 0 |
| 30 Sep 22 | 3,488 | 209 | 1,830 | 0 |
| 30 Jun 22 | 3,310 | 205 | 1,733 | 0 |
| 31 Mar 22 | 3,061 | 170 | 1,621 | 0 |
| 31 Dec 21 | 2,786 | 137 | 1,484 | 0 |
| 30 Sep 21 | 2,464 | 46 | 1,402 | 0 |
| 30 Jun 21 | 2,242 | -3 | 1,335 | 0 |
| 31 Mar 21 | 1,888 | -211 | 1,267 | 0 |
| 31 Dec 20 | 1,946 | -220 | 1,331 | 0 |
| 30 Sep 20 | 2,188 | -139 | 1,362 | 0 |
| 30 Jun 20 | 2,375 | -87 | 1,420 | 0 |
| 31 Mar 20 | 2,775 | 150 | 1,511 | 0 |
| 31 Dec 19 | 2,884 | 205 | 1,514 | 0 |
| 30 Sep 19 | 2,842 | 212 | 1,508 | 0 |
| 30 Jun 19 | 2,832 | 222 | 1,485 | 0 |
| 31 Mar 19 | 2,810 | 223 | 1,482 | 0 |
| 31 Dec 18 | 2,796 | 236 | 1,462 | 0 |
| 30 Sep 18 | 2,748 | 214 | 1,439 | 0 |
| 30 Jun 18 | 2,749 | 228 | 1,441 | 0 |
| 31 Mar 18 | 2,732 | 233 | 1,434 | 0 |
| 31 Dec 17 | 2,733 | 231 | 1,443 | 0 |
| 30 Sep 17 | 2,723 | 249 | 1,434 | 0 |
| 30 Jun 17 | 2,715 | 250 | 1,427 | 0 |
| 31 Mar 17 | 2,701 | 203 | 1,418 | 0 |
| 31 Dec 16 | 2,693 | 194 | 1,414 | 0 |
| 30 Sep 16 | 2,718 | 215 | 1,405 | 0 |
| 30 Jun 16 | 2,759 | 223 | 1,404 | 0 |
| 31 Mar 16 | 2,784 | 282 | 1,394 | 0 |
| 31 Dec 15 | 2,809 | 319 | 1,376 | 0 |
| 30 Sep 15 | 2,742 | 310 | 1,337 | 0 |
| 30 Jun 15 | 2,715 | 336 | 1,298 | 0 |
Quality Earnings: BOSS has high quality earnings.
Growing Profit Margin: BOSS's current net profit margins (5.8%) are higher than last year (5%).
Free Cash Flow vs Earnings Analysis
Past Earnings Growth Analysis
Earnings Trend: BOSS has become profitable over the past 5 years, growing earnings by 32.7% per year.
Accelerating Growth: BOSS's earnings growth over the past year (16.9%) is below its 5-year average (32.7% per year).
Earnings vs Industry: BOSS earnings growth over the past year (16.9%) exceeded the Luxury industry 16.9%.
Return on Equity
High ROE: BOSS's Return on Equity (16.6%) is considered low.
Return on Assets
Return on Capital Employed
Discover strong past performing companies
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/03 18:38 |
| End of Day Share Price | 2026/04/30 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Hugo Boss AG is covered by 32 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Christian Obst | Baader Helvea Equity Research |
| Julian Easthope | Barclays |