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Hugo Boss AG Stock Price

XTRA:BOSS Community·€2.6b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 61 Fair Values set on narratives written by author

BOSS Share Price Performance

€37.16
-2.39 (-6.04%)
€34.00
Fair Value
€37.16
-2.39 (-6.04%)
16.1% overvalued intrinsic discount
€32.00
Fair Value
Price €37.16
AnalystLowTarget €32.00
AnalystConsensusTarget €43.54
kgmaik89 €65.71

BOSS Community Narratives

AnalystLowTarget·
Fair Value €34 9.3% overvalued intrinsic discount

Digital Shifts Will Erode Brand Loyalty And Margins

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0users have commented on this narrative
1users have followed this narrative
AnalystConsensusTarget·
Fair Value €43.73 15.0% undervalued intrinsic discount

Emerging Markets And Digital Platforms Will Expand Global Reach

0users have liked this narrative
0users have commented on this narrative
38users have followed this narrative
kgmaik89·
Fair Value €65.71 43.4% undervalued intrinsic discount

Fashion in Transition: expacted Recovery in 2025-26

0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
€43.73
15.0% undervalued intrinsic discount
Revenue growth
2.81% p.a.
Profit Margin
6.18%
Future PE
11.98x
Share price in 2028
€54.12
€34
9.3% overvalued intrinsic discount
AnalystLowTarget Fair Value
Revenue growth
1.16% p.a.
Profit Margin
5.61%
Future PE
10.78x
Share price in 2028
€42.08

Updated Narratives

BOSS logo

Fashion in Transition: expacted Recovery in 2025-26

Fair Value: €65.71 43.4% undervalued intrinsic discount
3 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
BOSS logo

Digital Shifts Will Erode Brand Loyalty And Margins

Fair Value: €34 9.3% overvalued intrinsic discount
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
BOSS logo

Emerging Markets And Digital Platforms Will Expand Global Reach

Fair Value: €43.73 15.0% undervalued intrinsic discount
38 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative

Snowflake Analysis

Undervalued with excellent balance sheet.

1 Risk
4 Rewards

Hugo Boss AG Key Details

€4.2b

Revenue

€1.6b

Cost of Revenue

€2.6b

Gross Profit

€2.4b

Other Expenses

€224.5m

Earnings

Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
Mar 10, 2026
3.25
61.98%
5.30%
22.8%
View Full Analysis

About BOSS

Founded
1924
Employees
17874
CEO
Daniel Grieder
WebsiteView website
www.hugoboss.com

Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. The company offers licensed products, such as fragrances, eyewear, watches, children’s fashion, and cycling. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.

Recent BOSS News & Updates

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