Hugo Boss Dividends and Buybacks
Dividend criteria checks 0/6
Hugo Boss is a dividend paying company with a current yield of 0.11%.
Key information
0.1%
Dividend yield
n/a
Buyback Yield
| Total Shareholder Yield | n/a |
| Future Dividend Yield | 4.0% |
| Dividend Growth | -17.1% |
| Next dividend pay date | n/a |
| Ex dividend date | n/a |
| Dividend per share | n/a |
| Payout ratio | 1% |
Recent dividend and buyback updates
Recent updates
Narrative Update • May 15
BOSS: Share Buyback And Modest Margin Assumptions Will Support Future P/E Multiple
Hugo Boss' updated analyst price target is slightly lower at about €39.02. Analysts cite adjusted discount rates, a different revenue growth outlook, modestly higher profit margin assumptions and a higher future P/E multiple, in line with recent mixed target tweaks from Deutsche Bank, Citi and Morgan Stanley.
Narrative Update • Apr 30
BOSS: Future Returns Will Likely Soften As Execution Risks Cap Upside Potential
Narrative Update on Hugo Boss The analyst price target range for Hugo Boss has been adjusted modestly higher into the high €30s to low €40s, as analysts refine their views on growth, margins and P/E assumptions. This is reflected in several recent target moves including Deutsche Bank at €42, Citi at €39.50 and Morgan Stanley at €39.Narrative Update • Apr 16
BOSS: Share Buyback And Margin Resilience Will Support Future Earnings Multiple
The analyst price target for Hugo Boss has edged down by about €1 to €39, as analysts factor in a higher discount rate and softer revenue growth assumptions, while keeping profit margin and future P/E expectations broadly steady. Analyst Commentary Recent Street research around Hugo Boss has focused on fine tuning price targets rather than making big calls on earnings quality or balance sheet risk.Narrative Update • Apr 01
BOSS: Future Returns Will Likely Weaken As Margin Risks Intensify
Analysts have trimmed the Hugo Boss fair value estimate by €1 to €28, reflecting slightly softer margin assumptions. At the same time, recent price target adjustments from major banks highlight a mixed but engaged research backdrop around the shares.
Narrative Update • Mar 18
BOSS: Future Execution On Branding And Margins Will Drive Re Rating Potential
Hugo Boss's analyst fair value estimate has edged up from €53.56 to €54.23, as analysts lift price targets into the €39 to €42 range, while reflecting slightly lower revenue growth assumptions, a modestly higher profit margin outlook, and a small adjustment to the P/E multiple used. Analyst Commentary Recent Street research shows a cluster of price targets for Hugo Boss in the €39 to €42 range, with ratings framed around Neutral, Hold, or Equal Weight.Narrative Update • Mar 04
BOSS: Execution On Branding And Margins Will Support Future Upside
Narrative Update The analyst price target for Hugo Boss has been trimmed slightly, with fair value moving from about €53.71 to €53.56 as analysts factor in a higher discount rate, modestly adjusted revenue growth assumptions, a small tweak to profit margins, and a lower future P/E multiple. Analyst Commentary Recent research opinion on Hugo Boss has been mixed, with some cautious views offset by more constructive takes from bullish analysts who see room for execution upside and improved shareholder returns over time.Narrative Update • Feb 18
BOSS: Future Returns Will Likely Weaken As Discount Rate And P/E Reset
Analysts have trimmed their Hugo Boss price target to €29.00. This reflects slightly higher discount rate assumptions and modestly softer expectations for revenue growth, profit margins, and future P/E, in line with recent cautious Street commentary including the downgrade at RBC Capital.Narrative Update • Feb 04
BOSS: Future Returns Will Likely Struggle As P/E Expectations Reset
Analysts have trimmed their price targets on Hugo Boss, with moves such as Citi's cut to €38.70 from €40 reflecting updated views on discount rates, revenue expectations, margins, and future P/E assumptions. Analyst Commentary Bearish analysts are signaling a more cautious stance on Hugo Boss, with recent research pointing to a mix of valuation questions and execution risks that could weigh on sentiment.Narrative Update • Jan 20
BOSS: Higher P/E Confidence Will Support Future Upside Despite Cautious Assumptions
The analyst price target for Hugo Boss has been adjusted to €38.70 from €40, as analysts incorporate slightly higher discount rates along with modest revisions to assumptions on fair value, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Analysts are fine tuning their views on Hugo Boss, with the latest move being a reduction in the stated price target to €38.70 from €40 while keeping a Neutral stance.Narrative Update • Jan 06
BOSS: Higher Future P/E Assumptions Will Support Upside Potential
Narrative Update: Hugo Boss The analyst price target for Hugo Boss has been trimmed by €1.30 to €38.70, as analysts factor in updated assumptions for fair value, discount rate, revenue growth, profit margins, and a higher future P/E multiple. Analyst Commentary Recent commentary points to a more balanced stance on Hugo Boss, with the reduced price target to €38.70 framed as a recalibration of valuation assumptions rather than a clear shift in sentiment.Analysis Article • Dec 21
Hugo Boss (ETR:BOSS) Is Looking To Continue Growing Its Returns On Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Narrative Update • Dec 18
BOSS: Future Earnings Will Likely Struggle With Slowing Revenue Momentum
Analysts have trimmed their fair value estimate for Hugo Boss to EUR 29.00 from EUR 34.00, reflecting lowered revenue growth expectations, a slightly higher discount rate, modestly weaker profit margins, and a higher assumed future P E multiple in line with recent target cuts from the Street. Analyst Commentary Recent target reductions from bearish analysts underscore a more cautious stance on Hugo Boss, with downside risks increasingly framed around execution challenges and slower top line growth.Narrative Update • Dec 04
BOSS: Motorsports Partnership Will Support Future Premium Earnings Multiple Upside
The analyst price target for Hugo Boss has been reduced by approximately EUR 3.50, as analysts factor in slower expected revenue growth, slightly lower profit margins, and a higher required return, partly offset by a higher assumed future earnings multiple. Analyst Commentary Recent Street research reflects a more cautious stance on Hugo Boss, with modest reductions in price targets that nonetheless remain above current levels, indicating limited but still positive upside potential.Analysis Article • Nov 28
Is It Time To Consider Buying Hugo Boss AG (ETR:BOSS)?
While Hugo Boss AG ( ETR:BOSS ) might not have the largest market cap around , it saw significant share price movement...Analysis Article • Nov 07
Here's What Analysts Are Forecasting For Hugo Boss AG (ETR:BOSS) After Its Third-Quarter Results
Hugo Boss AG ( ETR:BOSS ) shareholders are probably feeling a little disappointed, since its shares fell 6.9% to €36.71...Analysis Article • Sep 29
Here's Why Hugo Boss (ETR:BOSS) Can Manage Its Debt Responsibly
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Analysis Article • Sep 12
Returns At Hugo Boss (ETR:BOSS) Are On The Way Up
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Analysis Article • Aug 25
Little Excitement Around Hugo Boss AG's (ETR:BOSS) Earnings
When close to half the companies in Germany have price-to-earnings ratios (or "P/E's") above 20x, you may consider Hugo...Analysis Article • Aug 07
Hugo Boss AG (ETR:BOSS) Just Released Its Half-Year Earnings: Here's What Analysts Think
XTRA:BOSS 1 Year Share Price vs Fair Value Explore Hugo Boss's Fair Values from the Community and select yours Last...Analysis Article • Jul 24
When Should You Buy Hugo Boss AG (ETR:BOSS)?
Hugo Boss AG ( ETR:BOSS ), might not be a large cap stock, but it led the XTRA gainers with a relatively large price...Analysis Article • Jun 13
Investors Met With Slowing Returns on Capital At Hugo Boss (ETR:BOSS)
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • May 26
Is Hugo Boss (ETR:BOSS) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Apr 07
Insufficient Growth At Hugo Boss AG (ETR:BOSS) Hampers Share Price
With a price-to-earnings (or "P/E") ratio of 10.8x Hugo Boss AG ( ETR:BOSS ) may be sending bullish signals at the...Analysis Article • Mar 20
Hugo Boss' (ETR:BOSS) Conservative Accounting Might Explain Soft Earnings
Shareholders appeared unconcerned with Hugo Boss AG's ( ETR:BOSS ) lackluster earnings report last week. We did some...Analysis Article • Mar 19
Hugo Boss (ETR:BOSS) Is Paying Out A Larger Dividend Than Last Year
Hugo Boss AG ( ETR:BOSS ) will increase its dividend from last year's comparable payment on the 20th of May to €1.40...Analysis Article • Mar 13
Hugo Boss AG's (ETR:BOSS) Intrinsic Value Is Potentially 35% Above Its Share Price
Key Insights The projected fair value for Hugo Boss is €51.14 based on 2 Stage Free Cash Flow to Equity Hugo Boss is...Analysis Article • Feb 27
Should You Investigate Hugo Boss AG (ETR:BOSS) At €45.40?
Hugo Boss AG ( ETR:BOSS ), might not be a large cap stock, but it led the XTRA gainers with a relatively large price...Analysis Article • Feb 14
Returns On Capital At Hugo Boss (ETR:BOSS) Have Hit The Brakes
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? One common approach...
New Narrative • Jan 16
SELECTED BY BECKHAM Will Deepen Customer Engagement In Future Quarters
Enhanced brand attractiveness and digital commerce strategies are expected to drive future revenue growth and deepen customer loyalty.Analysis Article • Jan 04
These 4 Measures Indicate That Hugo Boss (ETR:BOSS) Is Using Debt Extensively
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Dec 01
Lacklustre Performance Is Driving Hugo Boss AG's (ETR:BOSS) 26% Price Drop
Hugo Boss AG ( ETR:BOSS ) shareholders won't be pleased to see that the share price has had a very rough month...Analysis Article • Nov 22
Are Investors Undervaluing Hugo Boss AG (ETR:BOSS) By 32%?
Key Insights Hugo Boss' estimated fair value is €58.05 based on 2 Stage Free Cash Flow to Equity Hugo Boss' €39.23...Analysis Article • Jul 15
We Think Hugo Boss (ETR:BOSS) Can Stay On Top Of Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Analysis Article • May 20
Hugo Boss (ETR:BOSS) Will Be Hoping To Turn Its Returns On Capital Around
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • May 02
Hugo Boss (ETR:BOSS) Has A Pretty Healthy Balance Sheet
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Stability and Growth of Payments
Fetching dividends data
Stable Dividend: BOSS is not paying a notable dividend for the German market, therefore no need to check if payments are stable.
Growing Dividend: BOSS is not paying a notable dividend for the German market, therefore no need to check if payments are increasing.
Dividend Yield vs Market
| Hugo Boss Dividend Yield vs Market |
|---|
| Segment | Dividend Yield |
|---|---|
| Company (BOSS) | 0.1% |
| Market Bottom 25% (DE) | 1.5% |
| Market Top 25% (DE) | 4.5% |
| Industry Average (Luxury) | 1.6% |
| Analyst forecast (BOSS) (up to 3 years) | 4.0% |
Notable Dividend: BOSS's dividend (0.11%) isn’t notable compared to the bottom 25% of dividend payers in the German market (1.49%).
High Dividend: BOSS's dividend (0.11%) is low compared to the top 25% of dividend payers in the German market (4.58%).
Earnings Payout to Shareholders
Earnings Coverage: BOSS is not paying a notable dividend for the German market.
Cash Payout to Shareholders
Cash Flow Coverage: BOSS is not paying a notable dividend for the German market.
Discover strong dividend paying companies
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/28 09:02 |
| End of Day Share Price | 2026/05/28 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Hugo Boss AG is covered by 32 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Christian Obst | Baader Helvea Equity Research |
| Julian Easthope | Barclays |