Hugo Boss Valuation

Is BOSS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BOSS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BOSS (€40.31) is trading below our estimate of fair value (€90.17)

Significantly Below Fair Value: BOSS is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BOSS?

Other financial metrics that can be useful for relative valuation.

BOSS key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.9x
Enterprise Value/EBITDA8.4x
PEG Ratio1x

Price to Earnings Ratio vs Peers

How does BOSS's PE Ratio compare to its peers?

The above table shows the PE ratio for BOSS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average31.6x
BIJ Bijou Brigitte modische Accessoires
11.3xn/a€272.9m
PUM PUMA
21.1x17.0%€5.5b
EIN3 Einhell Germany
12x8.9%€666.9m
MANYAVAR Vedant Fashions
82x15.8%₹315.5b
BOSS Hugo Boss
12.5x12.4%€2.8b

Price-To-Earnings vs Peers: BOSS is good value based on its Price-To-Earnings Ratio (12.5x) compared to the peer average (31.6x).


Price to Earnings Ratio vs Industry

How does BOSS's PE Ratio compare vs other companies in the European Luxury Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a10.8%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a10.8%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: BOSS is good value based on its Price-To-Earnings Ratio (12.5x) compared to the European Luxury industry average (15x).


Price to Earnings Ratio vs Fair Ratio

What is BOSS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BOSS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio12.5x
Fair PE Ratio16x

Price-To-Earnings vs Fair Ratio: BOSS is good value based on its Price-To-Earnings Ratio (12.5x) compared to the estimated Fair Price-To-Earnings Ratio (16x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BOSS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€40.31
€48.89
+21.3%
22.2%€74.00€30.00n/a18
Sep ’25€37.81
€50.56
+33.7%
21.1%€75.00€32.00n/a18
Aug ’25€38.61
€51.11
+32.4%
23.7%€85.00€32.00n/a18
Jul ’25€41.73
€66.69
+59.8%
13.9%€88.00€52.00n/a18
Jun ’25€48.71
€67.47
+38.5%
12.9%€88.00€52.00n/a18
May ’25€50.54
€70.22
+38.9%
11.0%€88.00€57.00n/a18
Apr ’25€54.62
€72.71
+33.1%
9.6%€88.00€56.00n/a18
Mar ’25€63.92
€77.98
+22.0%
8.0%€88.00€64.10n/a19
Feb ’25€56.88
€79.48
+39.7%
7.2%€88.00€64.10n/a20
Jan ’25€67.46
€79.57
+18.0%
8.4%€88.00€62.50n/a20
Dec ’24€64.36
€79.02
+22.8%
8.5%€88.00€62.50n/a20
Nov ’24€55.40
€79.29
+43.1%
7.9%€88.00€66.00n/a20
Oct ’24€59.92
€80.75
+34.8%
7.1%€91.00€66.00€40.0420
Sep ’24€69.56
€79.60
+14.4%
10.0%€91.00€58.00€37.8120
Aug ’24€72.96
€77.77
+6.6%
10.0%€90.00€58.00€38.6120
Jul ’24€71.54
€74.62
+4.3%
9.7%€87.00€58.00€41.7320
Jun ’24€64.56
€71.67
+11.0%
8.2%€81.00€58.00€48.7119
May ’24€68.22
€67.58
-0.9%
10.8%€79.00€52.00€50.5419
Apr ’24€66.12
€66.00
-0.2%
10.1%€75.00€52.00€54.6219
Mar ’24€65.26
€63.64
-2.5%
9.8%€72.00€52.00€63.9218
Feb ’24€62.80
€62.61
-0.3%
9.8%€72.00€50.00€56.8819
Jan ’24€54.16
€60.37
+11.5%
10.0%€70.00€49.00€67.4619
Dec ’23€53.64
€60.03
+11.9%
10.5%€70.00€49.00€64.3619
Nov ’23€46.65
€60.54
+29.8%
11.4%€70.00€44.00€55.4019
Oct ’23€48.06
€62.04
+29.1%
10.7%€70.00€44.00€59.9219

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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