adidas Valuation

Is ADS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ADS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ADS (€234.9) is trading below our estimate of fair value (€245.84)

Significantly Below Fair Value: ADS is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for ADS?

Key metric: As ADS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ADS. This is calculated by dividing ADS's market cap by their current earnings.
What is ADS's PE Ratio?
PE Ratio110.1x
Earnings€381.00m
Market Cap€41.94b

Price to Earnings Ratio vs Peers

How does ADS's PE Ratio compare to its peers?

The above table shows the PE ratio for ADS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average20x
BOSS Hugo Boss
14.2x13.3%€3.1b
BIJ Bijou Brigitte modische Accessoires
12.6xn/a€260.2m
PUM PUMA
26.1x18.5%€6.7b
LULU Lululemon Athletica
27.1x6.6%US$47.0b
ADS adidas
110.1x38.1%€41.9b

Price-To-Earnings vs Peers: ADS is expensive based on its Price-To-Earnings Ratio (110.1x) compared to the peer average (20x).


Price to Earnings Ratio vs Industry

How does ADS's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
ADS 110.1xIndustry Avg. 16.1xNo. of Companies7PE01020304050+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: ADS is expensive based on its Price-To-Earnings Ratio (110.1x) compared to the European Luxury industry average (16.1x).


Price to Earnings Ratio vs Fair Ratio

What is ADS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ADS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio110.1x
Fair PE Ratio45.2x

Price-To-Earnings vs Fair Ratio: ADS is expensive based on its Price-To-Earnings Ratio (110.1x) compared to the estimated Fair Price-To-Earnings Ratio (45.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ADS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€234.90
€249.95
+6.4%
12.1%€285.00€160.00n/a28
Dec ’25€223.10
€249.73
+11.9%
12.2%€285.00€160.00n/a28
Nov ’25€222.10
€249.73
+12.4%
12.2%€285.00€160.00n/a28
Oct ’25€232.80
€241.33
+3.7%
14.9%€300.00€160.00n/a29
Sep ’25€232.00
€237.77
+2.5%
15.1%€300.00€160.00n/a28
Aug ’25€225.50
€235.65
+4.5%
15.7%€300.00€160.00n/a28
Jul ’25€219.50
€224.08
+2.1%
13.5%€264.00€150.00n/a28
Jun ’25€231.50
€223.65
-3.4%
13.5%€276.00€150.00n/a28
May ’25€226.40
€222.86
-1.6%
13.5%€276.00€150.00n/a28
Apr ’25€207.00
€196.86
-4.9%
15.6%€230.00€95.00n/a28
Mar ’25€187.00
€185.29
-0.9%
16.3%€230.00€95.00n/a29
Feb ’25€172.46
€186.32
+8.0%
16.2%€230.00€95.00n/a29
Jan ’25€184.16
€186.88
+1.5%
16.2%€230.00€100.00n/a30
Dec ’24€194.24
€183.88
-5.3%
15.3%€220.00€100.00€223.1030
Nov ’24€167.00
€183.28
+9.7%
17.8%€235.00€90.00€222.1030
Oct ’24€166.62
€183.29
+10.0%
18.2%€235.00€90.00€232.8029
Sep ’24€184.46
€181.01
-1.9%
18.7%€235.00€90.00€232.0030
Aug ’24€182.42
€175.05
-4.0%
19.3%€225.00€85.00€225.5029
Jul ’24€177.78
€162.98
-8.3%
19.4%€216.00€85.00€219.5028
Jun ’24€150.74
€156.45
+3.8%
20.6%€206.50€75.66€231.5030
May ’24€159.44
€147.31
-7.6%
20.7%€200.00€75.00€226.4029
Apr ’24€162.78
€143.97
-11.6%
19.7%€196.00€75.00€207.0029
Mar ’24€140.86
€135.47
-3.8%
22.2%€206.40€70.00€187.0030
Feb ’24€147.58
€138.11
-6.4%
20.4%€195.00€75.66€172.4631
Jan ’24€127.46
€133.63
+4.8%
22.0%€195.00€75.66€184.1631
Dec ’23€124.92
€133.21
+6.6%
22.2%€195.00€75.66€194.2431

Analyst Forecast: Target price is less than 20% higher than the current share price.


Discover undervalued companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/24 01:13
End of Day Share Price 2024/12/23 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

adidas AG is covered by 83 analysts. 26 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Hans-Peter WodniokAlphaValue
Daniela NedialkovaAtlantic Equities LLP
Volker BosseBaader Helvea Equity Research