adidas Valuation

Is ADS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ADS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ADS (€214.4) is trading below our estimate of fair value (€251.1)

Significantly Below Fair Value: ADS is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for ADS?

Key metric: As ADS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ADS. This is calculated by dividing ADS's market cap by their current earnings.
What is ADS's PE Ratio?
PE Ratio100.5x
Earnings€381.00m
Market Cap€38.28b

Price to Earnings Ratio vs Peers

How does ADS's PE Ratio compare to its peers?

The above table shows the PE ratio for ADS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.2x
BOSS Hugo Boss
12.6x13.1%€2.7b
BIJ Bijou Brigitte modische Accessoires
11.2xn/a€269.5m
PUM PUMA
25.4x18.6%€6.5b
LULU Lululemon Athletica
23.8x7.2%US$38.9b
ADS adidas
100.5x38.1%€38.3b

Price-To-Earnings vs Peers: ADS is expensive based on its Price-To-Earnings Ratio (100.5x) compared to the peer average (18.2x).


Price to Earnings Ratio vs Industry

How does ADS's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
ADS 100.5xIndustry Avg. 14.2xNo. of Companies6PE0816243240+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: ADS is expensive based on its Price-To-Earnings Ratio (100.5x) compared to the European Luxury industry average (14.2x).


Price to Earnings Ratio vs Fair Ratio

What is ADS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ADS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio100.5x
Fair PE Ratio44.6x

Price-To-Earnings vs Fair Ratio: ADS is expensive based on its Price-To-Earnings Ratio (100.5x) compared to the estimated Fair Price-To-Earnings Ratio (44.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ADS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€214.40
€249.73
+16.5%
12.2%€285.00€160.00n/a28
Nov ’25€222.10
€249.73
+12.4%
12.2%€285.00€160.00n/a28
Oct ’25€232.80
€241.33
+3.7%
14.9%€300.00€160.00n/a29
Sep ’25€232.00
€237.77
+2.5%
15.1%€300.00€160.00n/a28
Aug ’25€225.50
€235.65
+4.5%
15.7%€300.00€160.00n/a28
Jul ’25€219.50
€224.08
+2.1%
13.5%€264.00€150.00n/a28
Jun ’25€231.50
€223.65
-3.4%
13.5%€276.00€150.00n/a28
May ’25€226.40
€222.86
-1.6%
13.5%€276.00€150.00n/a28
Apr ’25€207.00
€196.86
-4.9%
15.6%€230.00€95.00n/a28
Mar ’25€187.00
€185.29
-0.9%
16.3%€230.00€95.00n/a29
Feb ’25€172.46
€186.32
+8.0%
16.2%€230.00€95.00n/a29
Jan ’25€184.16
€186.88
+1.5%
16.2%€230.00€100.00n/a30
Dec ’24€194.24
€183.88
-5.3%
15.3%€220.00€100.00n/a30
Nov ’24€167.00
€183.28
+9.7%
17.8%€235.00€90.00€222.1030
Oct ’24€166.62
€183.29
+10.0%
18.2%€235.00€90.00€232.8029
Sep ’24€184.46
€181.01
-1.9%
18.7%€235.00€90.00€232.0030
Aug ’24€182.42
€175.05
-4.0%
19.3%€225.00€85.00€225.5029
Jul ’24€177.78
€162.98
-8.3%
19.4%€216.00€85.00€219.5028
Jun ’24€150.74
€156.45
+3.8%
20.6%€206.50€75.66€231.5030
May ’24€159.44
€147.31
-7.6%
20.7%€200.00€75.00€226.4029
Apr ’24€162.78
€143.97
-11.6%
19.7%€196.00€75.00€207.0029
Mar ’24€140.86
€135.47
-3.8%
22.2%€206.40€70.00€187.0030
Feb ’24€147.58
€138.11
-6.4%
20.4%€195.00€75.66€172.4631
Jan ’24€127.46
€133.63
+4.8%
22.0%€195.00€75.66€184.1631
Dec ’23€124.92
€133.21
+6.6%
22.2%€195.00€75.66€194.2431
Nov ’23€98.97
€132.25
+33.6%
31.0%€270.90€87.00€167.0030

Analyst Forecast: Target price is less than 20% higher than the current share price.


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