Pureprofile (PPL) Stock Overview
A data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 5/6 |
| Past Performance | 6/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
PPL Community Fair Values
Create NarrativeSee what 23 others think this stock is worth. Follow their fair value or set your own to get alerts.
Pureprofile Ltd Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$0.052 |
| 52 Week High | AU$0.054 |
| 52 Week Low | AU$0.029 |
| Beta | 0.40 |
| 1 Month Change | 26.83% |
| 3 Month Change | 20.93% |
| 1 Year Change | 73.33% |
| 3 Year Change | 48.57% |
| 5 Year Change | 116.67% |
| Change since IPO | -89.60% |
Recent News & Updates
Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth
Nov 15
Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today
Oct 29Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings
Sep 04Recent updates
Pureprofile Ltd (ASX:PPL) Shares Fly 27% But Investors Aren't Buying For Growth
Nov 15Here's Why We Think Pureprofile (ASX:PPL) Might Deserve Your Attention Today
Oct 29Shareholders Will Be Pleased With The Quality of Pureprofile's (ASX:PPL) Earnings
Sep 04Pureprofile Ltd (ASX:PPL) Stock Rockets 26% As Investors Are Less Pessimistic Than Expected
Jul 17
US And UK Expansion Will Unlock New AI Opportunities
Strategic expansion into global markets and technology-led innovations are positioning Pureprofile for significant revenue growth and improved operational efficiency.Pureprofile Ltd's (ASX:PPL) 28% Share Price Surge Not Quite Adding Up
Apr 30Here's Why Pureprofile (ASX:PPL) Can Manage Its Debt Responsibly
Apr 28Pureprofile Ltd (ASX:PPL) Looks Inexpensive After Falling 27% But Perhaps Not Attractive Enough
Mar 15Pureprofile Ltd (ASX:PPL) Stock Catapults 29% Though Its Price And Business Still Lag The Industry
Jan 29Pureprofile Ltd's (ASX:PPL) Shares Bounce 27% But Its Business Still Trails The Industry
Nov 14Is Pureprofile (ASX:PPL) Using Too Much Debt?
Oct 15The Market Lifts Pureprofile Ltd (ASX:PPL) Shares 28% But It Can Do More
Aug 01Pureprofile (ASX:PPL) Has Debt But No Earnings; Should You Worry?
Jun 19Market Cool On Pureprofile Ltd's (ASX:PPL) Revenues Pushing Shares 26% Lower
May 07Pureprofile Ltd's (ASX:PPL) Subdued P/S Might Signal An Opportunity
Mar 21Shareholders May Be More Conservative With Pureprofile Ltd's (ASX:PPL) CEO Compensation For Now
Nov 20Investors Aren't Entirely Convinced By Pureprofile Ltd's (ASX:PPL) Revenues
Jun 14Does Pureprofile (ASX:PPL) Have A Healthy Balance Sheet?
Mar 09Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?
Sep 03Is Pureprofile (ASX:PPL) Using Too Much Debt?
May 05Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?
Jan 19Is Pureprofile (ASX:PPL) Using Too Much Debt?
Nov 25Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders
Sep 01At AU$0.032, Is Pureprofile Ltd (ASX:PPL) Worth Looking At Closely?
Aug 29Is Pureprofile (ASX:PPL) Weighed On By Its Debt Load?
May 26Should You Think About Buying Pureprofile Ltd (ASX:PPL) Now?
Apr 03Pureprofile Ltd (ASX:PPL): Is Breakeven Near?
Feb 09
Shareholder Returns
| PPL | AU IT | AU Market | |
|---|---|---|---|
| 7D | 15.6% | -6.9% | -1.6% |
| 1Y | 73.3% | -11.9% | 3.8% |
Return vs Industry: PPL exceeded the Australian IT industry which returned -11.9% over the past year.
Return vs Market: PPL exceeded the Australian Market which returned 3.8% over the past year.
Price Volatility
| PPL volatility | |
|---|---|
| PPL Average Weekly Movement | 8.5% |
| IT Industry Average Movement | 7.8% |
| Market Average Movement | 9.6% |
| 10% most volatile stocks in AU Market | 19.8% |
| 10% least volatile stocks in AU Market | 3.5% |
Stable Share Price: PPL has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: PPL's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 244 | Martin Filz | www.pureprofile.com |
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; Audience Intelligence, a data platform that offers insights into Australian consumer spending; and video surveys which provides qualitative research at a quantitative scale.
Pureprofile Ltd Fundamentals Summary
| PPL fundamental statistics | |
|---|---|
| Market cap | AU$60.83m |
| Earnings (TTM) | AU$1.54m |
| Revenue (TTM) | AU$57.18m |
Is PPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PPL income statement (TTM) | |
|---|---|
| Revenue | AU$57.18m |
| Cost of Revenue | AU$47.61m |
| Gross Profit | AU$9.57m |
| Other Expenses | AU$8.03m |
| Earnings | AU$1.54m |
Last Reported Earnings
Jun 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.0013 |
| Gross Margin | 16.73% |
| Net Profit Margin | 2.69% |
| Debt/Equity Ratio | 37.0% |
How did PPL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/16 02:13 |
| End of Day Share Price | 2025/11/14 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2025/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pureprofile Ltd is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Independent Investment Research (Aust.) Pty Ltd |
| Finola Burke | RaaS Advisory Pty Ltd |
| Danny Younis | Shaw and Partners Limited |