Baozun Inc.

NasdaqGS:BZUN Voorraadrapport

Marktkapitalisatie: US$148.8m

Baozun Toekomstige groei

Future criteriumcontroles 3/6

Baozun zal naar verwachting groeien in winst en omzet met respectievelijk 80.6% en 6.1% per jaar. De winst per aandeel zal naar verwachting groeien met 77.7% per jaar. Het rendement op het eigen vermogen zal over 3 jaar naar verwachting 6.6% zijn.

Belangrijke informatie

80.6%

Groei van de winst

77.71%

Groei van de winst per aandeel

Multiline Retail winstgroei16.3%
Inkomstengroei6.1%
Toekomstig rendement op eigen vermogen6.61%
Dekking van analisten

Good

Laatst bijgewerkt30 Apr 2026

Recente toekomstige groei-updates

Analyse-artikel Nov 28

Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts

Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...

Recent updates

Analyse-update Apr 08

BZUN: Higher Modeled Profitability Will Support Future Repricing Potential

Analysts have raised their price target for Baozun by about $0.02, reflecting updated views that include higher modeled revenue growth, a slightly stronger profit margin, and a lower assumed future P/E multiple. Analyst Commentary Bullish analysts interpreting the latest price target adjustment for Baozun highlight the updated assumptions as a sign of confidence in the company’s ability to balance growth, profitability, and valuation discipline.
Seeking Alpha Mar 27

Baozun: Look Past Mixed Results

Summary I retain a 'Buy' rating for Baozun after analyzing its performance, outlook, and valuations. BZUN's 4Q25 financial disclosures were mixed, considering the revenue outperformance and below-expectations earnings. Management's FY2028 operating income target of CNY550 million implies a substantial 63% CAGR. The stock is attractively valued at a PEG of 0.14x. Read the full article on Seeking Alpha
Analyse-update Mar 25

BZUN: Consistent Execution On Profitability Will Support Future Repricing Potential

Analysts have trimmed their Baozun price target to $6.91. This reflects slightly adjusted assumptions for revenue growth, profit margins and future P/E multiples in their updated models.
Analyse-update Mar 11

BZUN: Improved Margin Outlook Will Support Future Repricing Potential

Analysts have adjusted their price target on Baozun to $6.91, reflecting updated assumptions that include slightly higher revenue growth, a modest improvement in profit margins, and a small change to the future P/E outlook. Valuation Changes Fair Value: Maintained at $6.91, with no change in the underlying model output.
Analyse-update Feb 25

BZUN: Higher Margin Outlook Will Drive Repricing Potential

Analysts have inched their Baozun price target higher, with updated fair value now pointing a bit above $6.90 as they factor in slightly stronger revenue growth, a modestly higher profit margin outlook, and a small adjustment to future P/E assumptions. Valuation Changes Fair Value: Updated slightly to $6.91 from $6.87, reflecting a small adjustment in the modelled estimate.
Analyse-update Feb 10

BZUN: Cleaner Execution And Lower Risk Perception Will Drive Repricing

Analysts have modestly lifted their Baozun fair value estimate from US$6.75 to US$6.87, citing updated assumptions around revenue growth, profit margins and a slightly lower discount rate as reasons for the change. Analyst Commentary Bullish analysts point to recent positive moves in related China internet names as a useful reference point when thinking about Baozun's potential.
Analyse-update Jan 25

BZUN: Cleaner Execution And Higher Future P/E Will Drive Repricing

Analysts have trimmed their price target on Baozun, citing more cautious assumptions for revenue growth and profit margins, along with a higher future P/E multiple in their updated model. Analyst Commentary Bullish analysts are using recent adjustments on peers in the broader China internet and services space as a reference point when they look at Baozun, especially where they see improving demand visibility and a willingness to assign higher P/E multiples to companies with cleaner execution stories.
Analyse-update Jan 11

BZUN: Future Returns Will Depend On Balancing Demand Shifts And Earnings Durability

Analysts have raised their price target on Baozun, citing updated expectations for revenue growth, profit margins and future P/E multiples that they believe better align the stock with current sector peers, though they have not provided a specific US$ value for the new target in the sources referenced here. Analyst Commentary Bearish analysts looking at Baozun are not drawing direct conclusions from the Kanzhun target change itself, but they are using similar valuation questions to frame their concerns.
Analyse-update Dec 26

BZUN: Future Performance Will Hinge On Converting Demand Into Durable Earnings

Analysts have modestly lowered their price target on Baozun, trimming their fair value estimate to roughly $2.70 from about $3.02 per share. They are factoring in a slightly higher discount rate despite improving expectations for revenue growth and profit margins, similar to how they recently adjusted targets for peers following signs of strengthening underlying demand.
Analyse-update Dec 12

BZUN: Margin Expansion And Service Mix Shift Will Drive Repricing

Analysts have raised their price target on Baozun to approximately $6.75 from about $6.00, reflecting greater confidence in the company's accelerating revenue growth, improving profit margins, and slightly higher justified valuation multiples. Analyst Commentary Bullish analysts view the recent price target increase for Baozun as a signal that the market is beginning to recognize the company’s improving execution and more visible growth trajectory.
Analyse-artikel Nov 28

Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts

Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...
Analyse-artikel Oct 18

Revenues Working Against Baozun Inc.'s (NASDAQ:BZUN) Share Price Following 28% Dive

Baozun Inc. ( NASDAQ:BZUN ) shares have retraced a considerable 28% in the last month, reversing a fair amount of their...
Analyse-artikel May 20

Baozun Inc.'s (NASDAQ:BZUN) Shares Bounce 49% But Its Business Still Trails The Industry

Those holding Baozun Inc. ( NASDAQ:BZUN ) shares would be relieved that the share price has rebounded 49% in the last...
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Nieuwe analyse May 10

Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential

Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.
Analyse-artikel Apr 05

The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...
Seeking Alpha Mar 30

Baozun: Decent Buy Opportunity After The Correction

Summary I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China. Risks include weak consumption trends and low consumer confidence in China, but BZUN's strategic execution and undervaluation present a compelling investment opportunity. Read the full article on Seeking Alpha
Seeking Alpha Jan 16

Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow

Summary Baozun's revenue and EPS were in line, with strong growth in product sales and e-commerce solutions, driven by Douyin and Tencent. Despite growth, Baozun's reliance on China's weak consumption and maturing e-commerce landscape poses significant risks. Baozun's unprofitability, inefficient cost structure, and lack of global growth potential further undermine its long-term value. We recommend avoiding Baozun due to its fundamental weaknesses and focus on China, preferring companies with global growth potential like PDD, Miniso, and Meituan. Read the full article on Seeking Alpha
Analyse-artikel Jan 15

Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand...
Analyse-artikel Nov 12

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

The Baozun Inc. ( NASDAQ:BZUN ) share price has softened a substantial 27% over the previous 30 days, handing back much...
Analyse-artikel Sep 27

Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 29...
Seeking Alpha Sep 03

Baozun: Key Valuation Metrics Are Attractive

Summary BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share buybacks in 2024 year-to-date, following the initiation of a new share repurchase plan in late-January this year. BZUN boasts a potential 5.6% buyback yield for this year and a 6.3 times consensus forward one-year normalized P/E, and the stock deserves a Buy rating considering these attractive metrics. Read the full article on Seeking Alpha
Analyse-artikel Aug 30

Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

It's been a good week for Baozun Inc. ( NASDAQ:BZUN ) shareholders, because the company has just released its latest...
Analyse-artikel May 31

Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

Investors in Baozun Inc. ( NASDAQ:BZUN ) had a good week, as its shares rose 2.6% to close at US$2.78 following the...
Analyse-artikel May 14

Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 30...
Seeking Alpha Apr 25

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Summary Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales. Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%. Baozun’s current price-to-sales ratio of 0.13 looks quite depressed compared to domestic competitor Weimob, which trades at 1.38. Read the full article on Seeking Alpha
Seeking Alpha Apr 09

Baozun: Looking Forward To A Better 2024

Summary Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings. But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment. Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun. Read the full article on Seeking Alpha
Analyse-artikel Mar 18

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Baozun fair value estimate is US$2.92 Current share price of...
Seeking Alpha Jan 26

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Summary Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024. Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025. I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business. Read the full article on Seeking Alpha
Analyse-artikel Jan 06

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Baozun Inc.'s ( NASDAQ:BZUN ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now compared...
Analyse-artikel Aug 20

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Baozun's estimated fair value is US$3.52 based on 2 Stage Free Cash Flow to Equity Current share price of...
Analyse-artikel Mar 31

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Celebrations may be in order for Baozun Inc. ( NASDAQ:BZUN ) shareholders, with the analysts delivering a significant...

Winst- en omzetgroeiprognoses

NasdaqGS:BZUN - Toekomstschattingen van analisten en financiële gegevens uit het verleden (CNY Millions )
DatumInkomstenInkomstenVrije kasstroomGeldmiddelen uit operationele activiteitenGem. Aantal analisten
12/31/202811,9563724755366
12/31/202711,1962504383977
12/31/202610,5291283572667
12/31/20259,945-242267420N/A
9/30/20259,768-204N/AN/AN/A
6/30/20259,668-185-9799N/A
3/31/20259,507-182N/AN/AN/A
12/31/20249,422-185-107101N/A
9/30/20249,208-234N/AN/AN/A
6/30/20248,975-272-90112N/A
3/31/20248,904-262N/AN/AN/A
12/31/20238,812-278218448N/A
9/30/20238,585-514N/AN/AN/A
6/30/20238,502-557544776N/A
3/31/20238,304-614N/AN/AN/A
12/31/20228,401-653123383N/A
9/30/20229,020-377N/AN/AN/A
6/30/20229,178-501N/AN/AN/A
3/31/20229,360-343N/AN/AN/A
12/31/20219,396-220-449-96N/A
9/30/20219,57028N/AN/AN/A
6/30/20219,500385N/AN/AN/A
3/31/20219,348425N/AN/AN/A
12/31/20208,852426151310N/A
9/30/20208,289328N/AN/AN/A
6/30/20207,96330294247N/A
3/31/20207,515250N/AN/AN/A
12/31/20197,278281149301N/A
9/30/20196,696329N/AN/AN/A
6/30/20196,304319N/AN/AN/A
3/31/20195,759289N/AN/AN/A
12/31/20185,393270N/A-99N/A
9/30/20184,756228N/AN/AN/A
6/30/20184,536220N/AN/AN/A
3/31/20184,265213N/AN/AN/A
12/31/20174,149209N/A-169N/A
9/30/20173,856124N/AN/AN/A
6/30/20173,715121N/AN/AN/A
3/31/20173,52793N/AN/AN/A
12/31/20163,39087N/A13N/A
9/30/20163,13439N/A-72N/A
6/30/20162,97226N/AN/AN/A
3/31/20162,78925N/AN/AN/A
12/31/20152,598-3N/A2N/A
9/30/20152,265-34N/A-22N/A
6/30/20152,049-150N/AN/AN/A

Toekomstige groeivoorspellingen analisten

Verdiensten versus spaarpercentage: Er wordt voorspeld dat BZUN de komende 3 jaar winstgevend zal worden, wat wordt beschouwd als een snellere groei dan de spaarquote ( 3.5% ).

Winst versus markt: Er wordt verwacht dat BZUN de komende 3 jaar winstgevend zal worden. Dit wordt gezien als een groei die boven het gemiddelde van de markt ligt.

Hoge groeiwinsten: Er wordt verwacht dat BZUN binnen 3 jaar winstgevend zal worden.

Omzet versus markt: De omzet van BZUN ( 6.1% per jaar) zal naar verwachting langzamer groeien dan de markt US ( 11.4% per jaar).

Hoge groei-inkomsten: De omzet van BZUN ( 6.1% per jaar) zal naar verwachting langzamer groeien dan 20% per jaar.


Groeiprognoses winst per aandeel


Toekomstig rendement op eigen vermogen

Toekomstige ROE: Het rendement op eigen vermogen BZUN zal naar verwachting over 3 jaar laag zijn ( 6.6 %).


Ontdek groeibedrijven

Bedrijfsanalyse en status van financiële gegevens

GegevensLaatst bijgewerkt (UTC-tijd)
Bedrijfsanalyse2026/05/07 20:08
Aandelenkoers aan het einde van de dag2026/05/07 00:00
Inkomsten2025/12/31
Jaarlijkse inkomsten2025/12/31

Gegevensbronnen

De gegevens die gebruikt zijn in onze bedrijfsanalyse zijn afkomstig van S&P Global Market Intelligence LLC. De volgende gegevens worden gebruikt in ons analysemodel om dit rapport te genereren. De gegevens zijn genormaliseerd, waardoor er een vertraging kan optreden voordat de bron beschikbaar is.

PakketGegevensTijdframeVoorbeeld Amerikaanse bron *
Financiële gegevens bedrijf10 jaar
  • Resultatenrekening
  • Kasstroomoverzicht
  • Balans
Consensus schattingen analisten+3 jaar
  • Financiële prognoses
  • Koersdoelen analisten
Marktprijzen30 jaar
  • Aandelenprijzen
  • Dividenden, splitsingen en acties
Eigendom10 jaar
  • Top aandeelhouders
  • Handel met voorkennis
Beheer10 jaar
  • Leiderschapsteam
  • Raad van bestuur
Belangrijkste ontwikkelingen10 jaar
  • Bedrijfsaankondigingen

* Voorbeeld voor effecten uit de VS, voor niet-Amerikaanse effecten worden gelijkwaardige formulieren en bronnen gebruikt.

Tenzij anders vermeld zijn alle financiële gegevens gebaseerd op een jaarperiode, maar worden ze elk kwartaal bijgewerkt. Dit staat bekend als Trailing Twelve Month (TTM) of Last Twelve Month (LTM) gegevens. Meer informatie.

Analysemodel en Snowflake

Details van het analysemodel dat is gebruikt om dit rapport te genereren zijn beschikbaar op onze Github-pagina. We hebben ook handleidingen over hoe je onze rapporten kunt gebruiken en tutorials op YouTube.

Leer meer over het team van wereldklasse dat het Simply Wall St-analysemodel heeft ontworpen en gebouwd.

Industrie en sector

Onze industrie- en sectormetrics worden elke 6 uur berekend door Simply Wall St, details van ons proces zijn beschikbaar op Github.

Bronnen van analisten

Baozun Inc. wordt gevolgd door 19 analisten. 7 van deze analisten hebben de schattingen van de omzet of winst ingediend die zijn gebruikt als input voor ons rapport. Inzendingen van analisten worden de hele dag door bijgewerkt.

AnalistInstelling
Lixin JuBofA Global Research
Qingpu YangCitic Securities Co., Ltd.
Alicia YapCitigroup Inc