NasdaqGS:WMTConsumer Retailing
Walmart (WMT) Adds Shirofune Tool To Make Connect Ad Campaigns Easier
Shirofune has launched an integration with Walmart Connect, allowing advertisers to manage Walmart campaigns within its platform.
The integration is aimed at automating, centralizing, and optimizing retail media campaigns across Walmart and other digital channels.
This development expands Walmart's retail media capabilities for brand partners using NasdaqGS:WMT's advertising network.
Walmart, traded as NasdaqGS:WMT, is adding another tool to its retail media offering through Shirofune's new...