NYSE:SPGRetail REITs
Could Simon's New Health Partnerships Shift Its Competitive Edge in Experience Retail? (SPG)
Simon announced a partnership with Humana to launch the Humana Walking Club, a multi-faceted health and well-being program at 21 Simon centers across the country, focused on fostering physical activity and social connectivity, particularly among older adults, with events held monthly and free of charge.
This initiative leverages Simon's media and experiential marketing capabilities, providing Humana with customized spaces and measurable consumer insights while expanding Simon's role as an...