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Roku (ROKU): Evaluating Valuation Following New AI Features and Content Expansion
Roku (ROKU) has just made headlines with a fresh wave of updates, unveiling new artificial intelligence-powered features on its platform and expanding its content lineup through creative partnerships. The launch of the Roku Ads Manager, which uses generative AI to streamline commercial production, signals a push to make advertising more dynamic and accessible on Roku’s platform. At the same time, the integration of interactive educational games via Future Today is adding new ways for families...