NYSE:MMultiline Retail
Can Macy’s On 34th Molly Rogers Collection Clarify The Private-Label Strategy Behind (M)?
Macy’s recently announced its latest On 34th collaboration with Emmy Award–winning costume designer Molly Rogers, launching a 44-piece apparel and accessories collection now available in select stores, on Macys.com, and via the Macy’s app, with prices ranging from US$19.50 to US$139.50 and sizes from XXS to XXL.
The partnership weaves Rogers’ film and television costume aesthetic into accessible retail, potentially reinforcing Macy’s push to differentiate its private-label offering through...