NYSE:MKCFood
Is McCormick's (MKC) Black Currant Push a Test of Its Flavor-Led Brand Strategy?
McCormick & Company has been celebrating its 2026 Flavor of the Year, Black Currant, through past limited-edition collaborations with Prince St. Pizza and Go Greek Yogurt, featuring dessert pizza and probiotic-rich frozen yogurt that showcase its Sweet & Smoky Black Currant Seasoning and Black Currant Finishing Sugar.
By extending Black Currant beyond the spice aisle into branded food-service and frozen yogurt offerings, McCormick is testing how its flavor insights can translate into wider...