NasdaqGS:TMUSWireless Telecom
T Mobile US (TMUS) Tests Its iPhone 18 Playbook As Undervalued Narrative Holds
T-Mobile US (TMUS) just tied its latest iPhone 18 lineup launch to aggressive trade in credits, extended 36 month financing and new iPhone Handoff features. This gives investors fresh data on the company’s device driven customer acquisition approach.
T-Mobile US has had a choppy run into this iPhone 18 campaign, with the share price up 2.92% on the day to US$182.33 yet still recording a year to date share price return that is down 8.64% and a 1 year total shareholder return that is down...