NYSE:LUVAirlines
Southwest Airlines Weighs Fuel Shock And Seating Shift Against Brand Loyalty
Southwest Airlines (NYSE:LUV) has ended its long running fuel hedging program, leaving current jet fuel needs unhedged.
The move coincides with a sharp rise in jet fuel prices after the closure of the Strait of Hormuz and escalating tensions in the Middle East.
The airline is also rolling out assigned seating and new ancillary fees, drawing mixed reactions from customers and public forums.
These shifts come at a time of weakening consumer sentiment and softer demand signals for air...