NasdaqGS:TRIPInteractive Media and Services
How Investors May Respond To Tripadvisor (TRIP) AI-Powered 2026 Tournament Travel Partnership With Best Western
In late January 2026, Best Western Hotels & Resorts and Tripadvisor launched “Go for the Goal,” an AI-powered platform that helps soccer fans plan complex multi-city trips around the 2026 international tournament, integrating hotel options near stadiums, route suggestions, and curated local experiences across the US, Canada, and Mexico.
This collaboration highlights how Tripadvisor is applying its data and AI capabilities to large-scale sports tourism, targeting fans who must coordinate...