NYSE:PLNTHospitality
Will Planet Fitness’ (PLNT) Franchise Expansion and Black Card Price Hike Shift Its Growth Narrative
In recent months, Planet Fitness expanded to 2,896 clubs, earned the top gym spot on Entrepreneur’s 2026 Fastest-Growing Franchises list, and saw large franchise portfolio sales to Flynn Group, while comparable club sales growth eased to 5.7% in the latest quarter versus 6.7% for full-year 2025.
These moves highlight how the brand’s franchise model and value proposition continue to attract capital and support growth plans, even as competition intensifies and the company prepares to raise...