NasdaqGS:ULTASpecialty Retail
How Ulta’s Gemini AI Shopping Push and NielsenIQ Data Pact At Ulta Beauty (ULTA) Has Changed Its Investment Story
In April 2026, Ulta Beauty and Google announced Gemini-enabled AI shopping tools across Google Search, the Gemini app, and Ulta’s own Ulta AI assistant, while Ulta also entered a data-sharing collaboration with NielsenIQ to deepen beauty market insights.
Together, these moves highlight how Ulta is using artificial intelligence and richer data to refine product discovery, personalization, and decision-making for both customers and brand partners.
Next, we’ll examine how Ulta’s Gemini-powered...