NYSE:SWKMachinery
Stanley Black And Decker Toys Deal Aims At Future DIY Customers
Stanley Black & Decker (NYSE:SWK) has renewed and expanded its BLACK+DECKER toy licensing agreement with JAKKS Pacific.
The multi year deal extends the partnership through 2028 across key North and South American markets.
The agreement covers a broad range of toy product categories aimed at younger consumers.
For a tools and hardware company such as Stanley Black & Decker, the BLACK+DECKER toy line is one way to keep the brand in front of future do it yourself customers. The renewed JAKKS...