NasdaqGS:DLTRConsumer Retailing
Dollar Tree Multi Price Shift Attracts Wealthier Shoppers But Raises Profit Questions
Dollar Tree is rolling out a multi price strategy, with items now offered at price points up to $7.
The company reports 3 million more households shopped at its stores this quarter compared with the prior year.
Roughly 60% of these new shoppers come from households earning over $100,000, signaling a shift in its customer base.
For investors watching NasdaqGS:DLTR, this shift in who shops at Dollar Tree comes as the stock trades around $113.25. The share price is up 82.9% over the past year,...