NasdaqGS:DLTRConsumer Retailing
Dollar Tree Tests Expansion As Affluent Shoppers Reshape Its Growth Story
Dollar Tree is expanding into higher income neighborhoods and opening more stores in wealthier metropolitan areas.
The company reports that affluent households now account for a large portion of its incremental growth.
This shift broadens Dollar Tree's traditional focus on budget conscious shoppers to a wider customer base.
Dollar Tree (NasdaqGS: DLTR) is pushing beyond its discount roots by targeting wealthier zip codes while keeping its value focused model. The shares recently closed at...