NYSE:BBWISpecialty Retail
Will Bath & Body Works' (BBWI) New Leadership Shift Its Digital and Omnichannel Trajectory?
Bath & Body Works recently appointed Maly Bernstein as Chief Commercial Officer and Samantha Charleston as Chief Human Resources Officer, effective November 12, 2025, in a move aimed at advancing its ongoing transformation plans.
This leadership update brings seasoned expertise in digital and omnichannel retail, as well as large-scale organizational change, directly addressing some of the company’s key operational and market challenges.
We’ll now explore how the addition of Bernstein’s...