NasdaqGS:MMYTHospitality
Assessing MakeMyTrip (NasdaqGS:MMYT) Valuation Following Its Generative AI-Powered Myra Upgrade
MakeMyTrip (NasdaqGS:MMYT) just announced a bold upgrade to Myra, its AI-powered assistant, now infused with Generative AI that can help users plan and book their travel in both Hindi and English. This move is not just a cool tech update; it signals an intent to make seamless, conversational travel planning accessible to a broader slice of India’s population. With AI now guiding users through discovery, booking, and everything in between, it appears MakeMyTrip is aiming to lock in its...