NasdaqGS:HASLeisure
Hasbro (HAS) Lands Nintendo Zelda Toy Deal Ahead Of 2027 Film
Hasbro, ticker NasdaqGS:HAS, and Nintendo have agreed a multi year licensing partnership to produce The Legend of Zelda toys.
The toy line is scheduled to launch in 2027 alongside the planned live action The Legend of Zelda film.
The agreement extends Hasbro's relationship with Nintendo beyond existing franchises and adds a new entertainment linked product range.
Hasbro has been building out its position in branded toys, games and collectibles, and this new Zelda partnership is part of...