NYSE:BACBanks
Bank Of America Expands Rewards And Art Services As Valuation Discount Persists
Bank of America (NYSE:BAC) plans to launch a significantly expanded, tiered rewards program on May 27.
The program is expected to be available to roughly 30 million existing customers, regardless of account balance.
The bank is also introducing an art consulting service for high-net-worth clients of its Private Bank and Merrill businesses.
For a universal bank like Bank of America, rewards and loyalty programs sit at the center of how it competes for deposits, card spend, and everyday...