NYSE:GISFood
General Mills Uses GHOST Tie Up To Target Protein Demand And Value
General Mills (NYSE:GIS) and GHOST® have expanded their collaboration with the launch of high protein versions of select iconic cereals.
The new products aim to pair familiar cereal flavors with increased protein content to appeal to consumers focused on functional nutrition.
This move reflects General Mills' effort to refresh established brands while targeting health conscious breakfast and snacking habits.
For you as an investor, this launch sits at the intersection of packaged food,...