NasdaqGS:APPSoftware
Why AppLovin (APP) Is Down 28.6% After AI Ad-Tech Jitters Challenge Its Mobile Ad Model
In recent weeks, AppLovin has been caught in a broader software sell-off as investors reassessed the impact of new AI tools, such as Google’s Genie 3 and Project Genie, and emerging AI ad-tech challengers on established mobile advertising and app-monetization platforms.
At the same time, several Wall Street analysts have argued that fears about AI displacing AppLovin’s role in game discovery, user acquisition and monetization may be overstated, keeping the company at the center of the debate...