NYSE:WSpecialty Retail
Is Wayfair's (W) Expanded Affirm Partnership Reframing Its Global Big-Ticket Home Purchase Strategy?
On 5 February 2026, Affirm announced it had expanded its partnership with Wayfair to offer transparent, split-payment options to shoppers in the UK and Canada, following an earlier rollout across US online and in-store checkouts.
This move extends Wayfair’s flexible checkout experience into new international markets, potentially supporting higher conversion on big-ticket home purchases where upfront costs can be a hurdle.
We’ll now examine how extending Affirm-powered split payments into the...