NasdaqGS:MARHospitality
Why Marriott International (MAR) Is Up 6.7% After Adding Lefay As Its First Luxury Wellness Brand
In March 2026, Marriott International and Italy’s Leali family entered a joint venture to integrate luxury wellness brand Lefay into Marriott’s portfolio, adding existing eco-resorts in Lago di Garda and the Dolomites plus three pipeline properties under long-term management agreements while the founders retain the Italian real estate.
This move gives Marriott its first brand focused solely on luxury wellness, aligning with growing demand for health-oriented, nature-based travel experiences...