NasdaqGS:CARTransportation
Is Avis Budget (CAR) Quietly Repositioning Its Brand Through JetBlue and AARP Loyalty Partnerships?
Avis Budget Group recently expanded its reach through exclusive car rental partnerships with JetBlue’s TrueBlue loyalty program and AARP, while also celebrating 100 million North American rental days and recognizing more than 500 frontline employees for outstanding customer service.
By combining access to JetBlue travelers and AARP’s millions of members with a service-focused culture, the company is sharpening its focus on higher-value, repeat customers across key travel and age...