U.S. Machinery Stock News

NYSE:BBW
NYSE:BBWSpecialty Retail

Is Build-A-Bear’s (BBW) Hello Kitty Expansion Sharpening Its Experiential Retail Edge Or Stretching It?

In early December 2025, Build-A-Bear Workshop and Sanrio announced plans to expand their Build-A-Bear x Hello Kitty and Friends Workshop concept nationwide, adding new locations at American Dream in New Jersey and Mall of America in Minnesota in early 2026, while also updating investors on completed share repurchases and reaffirming 2025 earnings guidance. The decision to roll out this experience to two of the highest-traffic retail destinations in the United States highlights how...