NYSE:TAPBeverage
Is Molson Coors (TAP) Quietly Redefining Its Brand With Higher-ABV Flavored Alcohol Bets?
In March 2026, Molson Coors Beverage Company expanded its portfolio with the nationwide launch of Simply Spiked Bolder Strawberry Lemonade, a 12% ABV flavored alcoholic beverage sold in 7.5 oz mini cans and 12-packs for at-home and on-the-go occasions.
This higher-ABV, ready-to-enjoy product directly targets demand for more intense flavor and convenience, underscoring Molson Coors’ push beyond traditional beer into flavored alcohol categories.
Now we’ll examine how this higher-ABV Simply...