NYSE:MCDHospitality
McDonald's McNugget Caviar Kit Tests Premium Branding Against Rich Valuation
McDonald's, NYSE:MCD, is launching a limited-edition McNugget Caviar kit in partnership with Paramount Caviar.
The kit is a free, online-only offer timed around Valentine's Day and Galentine's Day.
The promotion pairs Chicken McNuggets with premium caviar to create a luxury themed tasting experience.
McDonald's, trading at around $318.53, is layering this luxury style campaign on top of an already established track record in the quick service space. The stock has recorded returns of 5.0%...