NYSE:CMGHospitality
Chipotle Aims To Turn Lunch Customization Into Sustained Growth Driver
Chipotle Mexican Grill (NYSE:CMG) is rolling out new menu items and deeper customization to reignite its lunch business.
The company is tying these changes to its digital channels and rewards program to increase customer frequency.
Management is positioning Chipotle as more than a fast casual burrito chain, aiming to refresh the brand for younger guests.
Chipotle operates a large fast casual restaurant chain focused on Mexican inspired food, with a heavy tilt toward burritos, bowls, tacos,...