NasdaqGS:INTUSoftware
Can Intuit’s (INTU) AI-Powered TurboTax Stores Deepen Its Consumer Finance Moat?
In mid-January 2026, Intuit opened a new Intuit TurboTax flagship store in New York City’s SoHo neighborhood and completed a nationwide rollout of nearly 600 Expert Office locations and 20 TurboTax stores, all built around an AI-driven tax platform combined with human expertise.
This physical expansion, which unites TurboTax and Credit Karma in a single in-person and digital experience, signals Intuit’s push to reshape how consumers access tax help and broader financial guidance during a...