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Pepsi Super Bowl Challenge Puts Coca Cola Zero Sugar Story In Focus
Pepsi is rolling out a major Super Bowl ad that directly pits Pepsi Zero Sugar against Coke Zero from Coca-Cola (NYSE:KO).
The campaign is timed for the Super Bowl, a key marketing window for soft drink brands, with a heavy national and cross channel presence.
This move sharpens the long running cola rivalry and spotlights the zero sugar segment, an important focus area for both companies.
Coca-Cola, through NYSE:KO, is a global beverage company with a broad portfolio that includes classic...