NYSE:LEVILuxury
Levi Strauss Refocuses On Core Brands With DTC And AI Push
Levi Strauss (NYSE:LEVI) is reshaping its business, discontinuing the Denizen brand and preparing to sell Dockers.
The company is accelerating a direct to consumer first approach while expanding its Beyond Yoga segment.
Levi Strauss is also increasing its use of artificial intelligence across operations and customer engagement.
Levi Strauss, trading at $19.88, is making several material changes at once that go well beyond tweaking a single brand or product line. The stock is up 7.5% over...