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Magnite’s NOVA Retail Audio Deal Might Change The Case For Investing In Magnite (MGNI)
In March 2026, Magnite announced a partnership with NOVA Entertainment to power programmatic buying across the Nova Retail Network, giving advertisers automated access to premium in-store digital audio inventory that reaches millions of Australian shoppers at the point of purchase.
This collaboration highlights how Magnite is extending its sell-side technology and AI-driven workflow tools into high-impact retail audio environments, aligning with growing programmatic adoption across audio...