NasdaqGS:CARTConsumer Retailing
Will Instacart’s Expanded Ads and Ace Hardware Deal Change Maplebear's (CART) Narrative
In May 2026, Instacart (Maplebear) expanded its self-serve Instacart Ads Manager tools for retailers and entered a nationwide same-day delivery partnership with Ace Hardware, offering access to thousands of Ace stores with no markups and promotions for new customers.
This combination of a broader retail media toolkit and entry into home improvement delivery underscores Instacart’s push to deepen retailer monetization while widening its reach beyond groceries.
Next, we’ll examine how...