NYSE:UAALuxury
Is Under Armour’s (UAA) HeatGear Rebrand Enough To Offset Weakening Fundamentals?
Under Armour recently highlighted weakening business fundamentals, including a constant currency revenue decline over the last two years, falling return on invested capital, and a short cash runway that could expose shareholders to dilution.
At the same time, the company is trying to refresh its brand by appointing actor François Arnaud as global ambassador for its HeatGear line and ramping up storytelling-led marketing to make existing products work harder during a challenging period.
Next,...