NYSE:EFXProfessional Services
Could Equifax’s (EFX) New AI Identity Tool Redefine Its Edge in Fraud Prevention?
Equifax recently launched Identity Proofing for its Kount 360 platform, leveraging AI-driven verification and biometric checks to help businesses combat fraud and adhere to compliance requirements across sectors like financial services, retail, and automotive lending.
This enhancement targets the emerging need for deepfake detection and stronger identity fraud prevention, reflecting growing regulatory attention and customer demand for secure onboarding solutions.
We'll examine how the...