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Is Uber (UBER) Quietly Redefining Its Automation Strategy Through New Robotaxi And Retail Media Deals?
In recent weeks, Verne, Pony.ai and Uber Technologies announced a partnership to roll out what they describe as Europe’s first commercial robotaxi service in Zagreb, while Ibotta revealed a multi-year deal to power digital promotions across Uber’s U.S. grocery and retail ecosystem.
Together with Uber’s expanded alliances in autonomous vehicles and delivery, these moves highlight a partner-led approach to automation and higher-margin retail media rather than building everything...