NYSE:SNAPInteractive Media and Services
Is Snap (SNAP) Using Buybacks and Subscriptions to Redefine Its Profit Playbook?
In early February 2026, Snap Inc. reported fourth-quarter 2025 results showing revenue of US$1,716.46 million and net income of US$45.21 million, alongside a Board-approved US$500 million Class A share repurchase program funded from existing cash.
The company highlighted rapid growth in its Snapchat+ subscription base, progress toward higher margins, and plans to launch AR Specs through a dedicated hardware subsidiary while continuing to invest in AI-driven advertising.
We’ll now examine how...