NYSE:BBWISpecialty Retail
Bath And Body Works Resets Growth Story With Consumer First Formula
Bath & Body Works (NYSE:BBWI) is rolling out a companywide "Consumer First Formula" plan that combines store closures, cost savings and new digital initiatives.
The retailer is closing more than 90 stores and reworking its physical footprint with less emphasis on traditional malls.
As part of the shift, Bath & Body Works is expanding its online reach with curated product sales on Amazon.
For investors watching NYSE:BBWI, the new plan comes after a mixed stretch for the stock. Shares...