NYSE:WSpecialty Retail
Wayfair Taps Google AI Shopping To Test New Growth Channel
Wayfair (NYSE:W) has integrated with Google's Universal Commerce Protocol.
U.S. shoppers can now buy Wayfair products directly within Google Search and the Gemini app through AI powered discovery.
The new shopping experience is tied to Google's AI driven commerce platform, enabling seamless checkout inside Google's ecosystem.
Wayfair is an online home goods and furniture retailer that is closely connected to digital traffic and user experience across its website and apps. By plugging into...