NYSE:DECKLuxury
Could HOKA’s Trail Shoe Innovation and Strava Campaign Reinforce Deckers Outdoor’s (DECK) Brand Leadership?
HOKA, a brand of Deckers Outdoor, recently launched the Mafate 5 trail running shoe featuring Rocker Integrity Technology and an ankle gaiter system, accompanied by a nationwide Strava challenge tied to the prestigious UTMB Mont-Blanc race.
This launch combines advanced footwear innovation with an interactive promotional event, highlighting HOKA's commitment to engaging its core ultra-running audience and expanding brand loyalty.
We'll explore how the Mafate 5's unique technology and...