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How Abercrombie & Fitch’s (ANF) NFL Athlete Collaboration Signals a Shift in Its Investment Story
In August 2025, Abercrombie & Fitch announced its first-ever athletic partnership, collaborating with NFL linebacker T.J. Watt and his wife Dani Watt on a multi-season activewear collection for the Your Personal Best (YPB) brand, set to launch in three seasonal drops beginning Fall 2025.
This partnership highlights Abercrombie & Fitch’s growing emphasis on performance-oriented apparel and its efforts to enhance brand relevance in the activewear space by bringing in prominent sports...