NYSE:CMGHospitality
Chipotle’s Tattoo BOGO Test Raises Fresh Questions On Discounts And Traffic
Chipotle Mexican Grill (NYSE:CMG) is rolling out a one hour global buy one get one promotion aimed at customers with tattoos.
The campaign is tied to tattoo culture and features a collaboration with music artist Swae Lee.
This flash deal comes as the company faces scrutiny for limited discounting during a period of weaker same store sales and softer foot traffic.
Chipotle Mexican Grill, known for its fast casual burrito and bowl format, has generally focused on pricing power, digital...